Monday, April 23, 2007

Marketing to the Over 50s Podcast available

I know it's taken me a bit of time, but at last we have the podcast available of our last Women in Mobile Data meeting. Dick Stroud from 20plus30 was kind enough to come and talk to us about the issues, challenges and opportunities of marketing to the over 50s and a fascinating insight it was too. The podcast is quite a chunky file, and it's quite long, but if you have the time, I think you'll find it well worthwhile. It'll make you rethink where the money is in the market (clue: not with 18 to 24 y/o men) and how we can no longer segment by age and postcode. Dick's blog is also well worth a read with lots of really interesting facts and commentary on marketing to seniors (although how you can call a 50 year old a senior beats me these days - Madonna will be 50 next year and I wouldn't exactly call her old).

A big thank you to podcast and video specialists Sarah at Kinura for recording it and to Lloyd at Perfect Path for hosting it for us. And of course to Dick for coming to speak to us and all the ladies (and gents) who attended. We really appreciate you taking the time and trouble to do this for us and support Women in Mobile Data.

So the link to the podcast again is here. Hope you enjoy it and feel free to comment here on what you thought.