Diabetes, or at least, Type II diabetes seems to be an affliction of modern, sedentary life. It has very serious implications with heart and sight problems associated with it and a strict dietary and medical regime in order to regulate and manage it. A member of my family has Type II diabetes and the associated heart condition and mood swings as well as a plethora of drugs and blood testing paraphernalia. You never quite get used to seeing someone you love inject themselves with insulin. What it must be like to actually have diabetes, I can only imagine. And I only hope that it remains imagination with me and that I don’t succumb to it.
Anyway, the bright folks at Mobile Health Tech, a mobile healthcare service provider, has rolled out its first commercial trial of mPro Care at Clarkstown Medical Associates PC in New City, NY.
MPro Care is the first two-way mobile diabetes solution that provides automated reminders and accepts readings using standard mobile phones on all major U.S. service providers.
Diabetes patients text back their blood-sugar readings, which are captured and plotted on a patient diary card graph in a secure portal for online access by either patient or physician. Nifty.
mPro Care was developed to help improve patient medication and treatment compliance for improved health care outcomes and reduced cost of care for patients with chronic conditions such as diabetes, coronary artery disease and hypertension, asthma and obesity.
More information about it in this article on Mobile Marketer.
I suspect many of these patients are in the latter halves of their lives so I hope that the people creating and running these services have taken that in to account. As a refresher, you may want to have a listen to this podcast of Dick Stroud’s session on marketing to the Over 50s.