A couple of months back, I took part in Mobile Marketing Magazine’s Making Sense of Proximity Marketing event. Some of you reading this will know that I first got into mobile marketing by way of joining a start-up called ZagMe back in 2000, with Russell Buckley, where we sent promotional text messages to shoppers at Lakeside and Bluewater shopping malls (two of the largest malls in Europe at the time). In this video interview, I explain how ZagMe worked and what I learnt in the process and how it applies to our current world of proximity marketing.
If you’re interested to know more about ZagMe, what worked, what didn’t and best practice recommendations, download Russell’s free white paper here. It was written 10 years ago, but it’s still relevant.
There are also more videos from the event from some of the other speakers which include some useful case studies if you’re looking at implementing beacons, indoor GPS, local couponing or other location based initiatives, these videos may prove useful.