Tuesday, April 17, 2012

Brand Perfect Tour hits San Francisco

brand perfect logoI’m very pleased to tell you that I will shortly be heading to San Francisco, on of my favourite cities to visit, and while I’m there, I will be one of the facilitators at the Brand Perfect Tour event on 8 May 2012. I was involved in the London event last year and this time, we’re in search of seamless brand experiences on mobile. The event is aimed at brands, retailers, media owners, agencies and developers. And whether you’re a veteran or a newbie to this world of mobile marketing, you’re sure to get something out of it. With a mix of keynotes, discussion and hands-on exercises, there’s plenty to get your teeth into.

We’ll be talking with major brands, agencies and expert developers about where opportunity in the mobile channel really lies:

  • How should a brand view the mobile channel in their marketing mix?
  • What are the challenges and rewards?
  • What are the success stories that show the way forward?
  • How do you plan and implement a mobile strategy to reach the mass market that’s on-brand?
  • What are the technologies involved and what can brand owners expect to be able to deliver?

Then put it all together by working in cross-disciplinary teams with your peers covering the business, design and development elements of creating a mobile experience based on a real brand brief. You'll not only have plenty of great ideas by the end of the day; you'll have made a lot of new friends tool.

The event is free for brands, retailers and media owners to attend.

If you're an agency or developer and you bring a brand buddy with you, then you both attend for free.

If you're a journalist or blogger and would like to cover the event, please get in touch with me for a press pass. I have a few available. Otherwise, the ticket price is USD395

Registration is required: http://www.brandperfect-tour.com/events/next-stop-on-the-tour/

Spread the word and see you there! You’ll also find Brand Perfect Tour on Facebook, the event is also listed on Facebook and LinkedIn to make it easy for you to add to your calendar and share with friends and colleagues. And you can follow the twitter action here.

Oh, and there are some super pictures from the London event in November for you below from photographer Paul Clarke. And you can view some of the London presentations here.

Created with flickr slideshow.

Wednesday, April 11, 2012

New Media Age Award Nomination

I’m absolutely thrilled to bits to be nominated for a New Media Age Award for The Greatest Contribution to New Media by an individual. Swedish Beers and the Heroes of the Mobile Fringe Festival gets a mention in the write-up. I'm in such good company too, I'm not sure how I managed to sneak my way on to the list, but I’m very pleased I did.

Anyway, if you feel so inclined, and you have a UK mobile, you can vote for me by SMS until 27 April 2012. Text NMA3 to 82100 if you'd like to vote for me and it's a standard rate text. The text service is provided by Sponge so you know you’ll be in good hands. More details about the awards, the other nominees and how to vote for them here http://www.nmaawards.co.uk/GIC2012.aspx. The winner will be announced at the awards ceremony on 28 June 2012.

Thank you to the NMA editorial team for including me in this year’s nominations and thanks to everyone voting for me. You’ve made this technokitten very happy.

Mobile Developers: PlayBook Application Development Using WebWorks Course–just a few places left

For the techie developer types who read my blog, this one might be of interest. Sanyu, who looks after developer relations at RIM just tipped me off to let me know there were just a few places left to attend a couple of London workshops to learn how to develop and deploy PlayBook apps. Plus you’ll get a PlayBook tablet to take home with you. And although the tablet world is currently dominated by iPad, there are other devices available and the PlayBook is definitely a contender. I’m a fan. I like it for its convenient size and great web browser. Anyway, on to the details of the course next week…

This one-day course is designed for experienced HTML5/JavaScript/CSS developers who wish to leverage their existing skills to create applications for the BlackBerry® PlayBook™.   The course will include both instructor-led content and hands-on walkthroughs in which participants will create, compile, package, and deploy code on their own laptop to a PlayBook tablet.

Who should attend
HTML5/JavaScript developers needing to learn the fundamentals of WebWorks in order to develop and deploy PlayBook applications. There are no costs to attend although space is limited and all participants will receive a BlackBerry PlayBook tablet to take home to continue their development and testing.

Upcoming Dates and Locations (these are next week so get your registration in)
· April 18, 2012 - London  - register here  |  · April 19, 2012 - London  - register here
And if you’re a keen BlackBerry developer, why not join the BB10 jam in Orlando. I’ll be there to take a peek at what’s going on and what kind of apps and services are being developed on BlackBerry and I’m looking forward to seeing what the BlackBerry 10 platform has to offer. It’s a bargain price of $299 for the 3 days and includes your meals too. Plus, a little bird tells me you’ll also get a BB10 prototype device. Official details below and link to register.

Register Now for BlackBerry 10 Jam – May 1-3 in Orlando, FL
Join us for BlackBerry 10 Jam – a conference dedicated to providing the BlackBerry developer community with insights on the BlackBerry 10 platform.  Don’t miss this unparalleled opportunity to learn how to make applications that stand out! Register now at www.blackberryjamconference.com/registration

Follow the BlackBerry 10 action on twitter #BB10JAM

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