I am very pleased to have been part of this project with Priya Prakash and Changify. It was fun to spend a morning exploring La Boqueria in Barcelona as part of the Heroes of the Mobile Fringe Festival 2014 It was interesting meeting some of the market traders and the management of the market and understanding some of the issues both residents and traders face. It’s no surprise that there is no simple solution, but there are ways of adapting digital technologies to meld with the traditions and culture of the market. This is just the first step on the journey.
I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona & beyond (Swedish Beers & Heroes of the Mobile Fringe). I write here about mobile tech and media, and some other stuff too.
Friday, May 16, 2014
Tuesday, May 13, 2014
Why wearable technology is a bad fit
A good read from the FT (registration required) looking at what’s not working about wearable technology from journalist and pundit, Kate Bevan. Well worth a look if you’re looking at internet of things, wearable technology and the like – be that as a consumer or a marketer.
Post by Helen Keegan.
Subscribe to: Posts (Atom)