About Me

I am a retail and marcomms professional with over 20 years experience, aka technokitten, and I've specialised in mobile for the last 15 years. I was privileged to be at the birth of mobile marketing back in 2000 as Head of Customer Experience at ZagMe, the location based mobile marketing pioneer.

Today, I do consulting in mobile marketing, advertising and media working on a wide variety of projects including developing mobile strategies, analysing trends, creating products and services, developer relations and implementing initiatives for a wide variety of clients including NewsCorp, Teletext, Egmont, A-Pressen, Truphone, BBC and Vodafone to name but a few.

I'm no stranger to public speaking and have spoken at a wide variety of conferences and events from San Francisco to Vilnius. I founded and produced my own conference, The Heroes of the Mobile Screen in 2009 and building on that, has founded the Heroes of the Mobile Fringe Festival 3 years later and this year, I co-founded the family-friendly Hacklands Festival of Technology in 2015. 

In what seems like a lifetime ago, I wrote the Guide to Mobile Marketing and Advertising, published by Tanla Mobile in February 2008 and launched at Mobile World Congress that year. I had a regular column for Mobile Marketing Magazine and have been blogging for 10 years. You may also have spotted me as a contributor to Al Jazeera news.

I blog about mobile, marketing, events and more at http://www.technokitten.com and I tweet at http://twitter.com/technokitten. You can also follow me on Facebook where I share a bunch of tech news and commentary with a smattering of arts, theatre, crafts and philosophy thrown in for good measure.

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