Email Marketing Fail from Monsoon this morning

I don't shop for fashion very often on the High Street these days. This is partly due to fashion overload from my 10 years spent in fashion retail and my love of a second-hand bargain from eBay, a charity shop or my Mum.

There's also this small thing of not knowing what the right price is to pay for something and the potential of triggering 'buyer's remorse'. It's a horrid feeling to buy something and then find out you could have got it a lot cheaper the next day or in the next door shop. With the proliferation of promotional offers, never-ending sales and discount days, it's difficult to know what is the 'right' or 'fair' price to pay for something. My Mum also passed on her bargain hunting gene to me so I can't help but look for the yellow stickers in Marks & Spencer's food department!

My love of a bargain sometimes leads me to the Monsoon Accessorize Sample Sale. Non-UK readers may not know the brands. They're ladies and children's fashion brands at mid-range price, generally good quality, fashionable but not overly fashion-forward. Historically, they were known for great-priced evening wear but they've moved on from that (although that's still a big part of what they sell in Holiday Season).

I've been to their Sample Sale a couple of times and got a few things there and I'm on the mailing list. And the email dropped this morning to let me know that their next sale is on 21st and 22nd September. This is the image I received.

Umm, Monsoon - where is the event? It would be nice to know! The image didn't even click through to a website. (FWIW, I'm guessing it's at The American Church in London again, but I could be wrong.)

Lessons learned today:

• Even the big, experienced companies get it wrong from time to time
• Make sure all the key data is included in your email flyer, including the location!

Celebrate!

This is a lovely example of well-designed HTML for email marketing. I receive too many emails that are completely blank and just show placeholders for images, especially on my mobile phone or tablet. This is what you can do with a bit more thought.

What I don’t know of course, is how it does or doesn’t work on mobile…

Hat tip to @ChrisMear for sharing.

Give me just a little more time

And my love will surely grow.. Yes, that’s the lyric to a song from the 70s by The Chairmen of the Board. But it’s how I feel about so many location-based, time-based, relevant-for-me advertising.

Like a lot of people, I’ve signed up to my localised Groupon, Living Social and other services and it feels like I’m being bombarded by time-based deals. I’ve also recently signed up to Moshogo, which tells me about events going on my local area. A useful service in theory. But they’re all making the same fundamental mistake. They’re not giving me enough time.

With Moshogo, I receive a daily mobile-optimised email of what’s on today in my local area. And it’s really comprehensive and well put together. But by the time I read the email – even if it’s first thing in the morning, it’s simply too late. I don’t have time to get myself organised and friends organised to go and do something that starts in an hour’s time – no matter how amazing and how relevant it is for me. I probably need a selection of what’s on highlights twice a week and then I click through to the site for more. Or maybe I need to have the choice to hone the selection even further so it’s truly personalised.

Like a lot of folks, I do love a bargain. So in theory, Groupon style deals should work for me. But it doesn’t. With Groupon and its clones, it’s the same. I’m worn out with being shouted at as to what to buy right now. I’m just not that impulsive when it comes to shopping and making decisions about what to buy and what not to buy. I don’t think I ever was. And I’m sure I’m not alone in this.

Back in the mists of mobile time at the start of the century, I worked at a start-up called ZagMe where we sent text message coupons to shoppers at Lakeside and Bluewater shopping malls (the two largest in Europe at the time). These text messages were offer-based and sent while shoppers were actually out shopping. (Yes, I know. We were at least 10 years ahead of our time. We learned that one the hard way). We experimented a lot with timing of offers. And we learned two key things.

Firstly, the offers we sent as people arrived at the shopping mall were the ones most likely to be redeemed.

Secondly, time-based offers had to give the shoppers enough time to redeem the coupon without them having to charge across the shopping centre to meet the deadline of the offer. So offers that were time-limited to an hour were a no-no, but offers that could be redeemed any time that day were more successful.

So Groupon, Living Social, and those of their ilk. Please, give me just a little more time.

Today’s spammers are…

I don’t have time to name and shame all the email spam I get but I will continue to highlight a few in the hope that it might actually make a difference and make the industry sit up and take notice and change their ways of doing business and running campaigns. It feels like there is a complete disregard of consumers as *real* people. These companies are suffering from TDC, aka Thinly Disguised Contempt – often seen in retail environments but is now spilling over into digital. They seem to have forgotten that *data* isn’t just *data*. It is actually attached to someone real, with a heartbeat and thoughts and feelings and who is ‘not just a number’ or a record on the database. It’s not just about conversion rates and click throughs and a numbers game. This is about real live people. And these email spam companies are wasting real live people’s time, bandwidth and testing their patience.

So an update on Daily Picture / Mikkelsen Media. Their UK MD did call me an did apologise and did assure me I’d been taken off the database. He even rang me to check that I hadn’t got anything from them. So I thought, ok, I’ll give them the benefit of the doubt…. And then today, they send me more junk email. If their systems are so broken that an email address cannot be removed from the database, they have no business in sending out any emails at all I would suggest.

And another new spammer on the list is Cabestan who allegedly do email campaigns for the likes of Symantec. Well they send me an email to a *completely made up address* today selling me life cover so this is very much a consumer-based service not a work-related one so consumer laws do apply as I understand it.

Here’s the small print from the email:

Click is a brand licensed to Castle Publicity International Ltd registered in Gibraltar, company registration number (84755) at 932 Europort. Click Financial Ltd is the service provider for Castle Publicity International Ltd. Click Financial Ltd is authorised and regulated by the Financial Services Authority, registered number 311877. Registered in England and Wales at: Click House, Bear Lane, Farnham, Surrey, GU9 7LG. Registered Number: 04183791.
*Policies from £2.50 a month, premium subject to individual circumstances.

If you don't recognize who used the Cabestan UK service to send you a given message, you can report it to us as spam by sending it to abuse@cabestan.co.uk. We receive, investigate, catalog, and take action based on these complaints. If you're worried that we would simply "list wash" your address without further investigation, feel free to report the message to whatever spam reporting entity you feel most comfortable working with. Spamcop at www.spamcop.net provides an easy way to report unwanted mail as spam.

Interesting that they suggest I tell spamcop. I’ve emailed them and suggested reporting them to the Information Commissioner.

Spam, spam and more spam. Companies like these are spoiling it for legitimate email marketers and will ultimately make email marketing, and arguably email itself, a very unattractive proposition indeed.

Technorati Tags: spam,email spam,junk email,spammers,email marketing

And today’s spammers are

Trifle Solutions I’ve tried to get off Shahida Afzal’s list for at least a year to no avail. And of course there’s no-one to speak to to sort it out. Let’s see if the message I left gets actioned.

Vitesse Media – these guys have bought a dud email address as it’s one I don’t actively use. Shame on the email sales house who sold it to them.

Fleet Vehicle Tracking – ditto

The National Business Awards which is run by  CMP Information also used not one but *three* dud email addresses using one of my domains. They’re an information house. They sell this data on. It’s ridiculous. They’re selling out of date, made-up data and there’s no way to tell the difference between good data and bad.

Message Takers – particularly insidious as it’s disguised as a personal email from someone who sounds like he’s quite high up in business. This could fool some of the more naive SMEs out there.

There’s more email spam and email spammers. Unfortunately.

Email marketing is so very very broken.

Technorati Tags: spam,email spam,email marketing,spammers,junk email

Don’t spam me please otherwise I’ll get nasty

and write about you here. You have been warned.

I’ve had enough of DailyPicture. I get rubbish from them every day in my inbox. I’ve no idea how or when or if I ever signed up to their email list. I routinely unsubscribe every day and it’s never worked as they keep sending me spam email. This has been going on for weeks, if not months. And I’ve had enough already. I don’t like email spam or email spammers. Wasting my time and wasting my bandwidth.

There are no contact details on their website. The only clue as to who they’re owned by is in their Terms and Conditions which says they’re owned by Mikkelsen Media.

So I call Mikkelsen Media to find out how to unsubscribe. Someone answers the phone. I say ‘Please can you tell me how to unsubscribe from Daily Picture as I press the unsubscribe button every day but you still keep sending me sh1t’ [Excuse the French, but I’m really cross about this]. Her answer, in a fairly disinterested, I get this all the time, kind of manner, ‘oh, I think it’s broken, I’ll look into it’. And as far as she was concerned that was the end of the conversation. I just managed to get a word in before she hung up to ask her why she hadn’t taken down my details and that if something didn’t happen, I’d be reporting them to the Information Commissioner for breaking the rules. So reluctantly, she took down my email address. What she will do with it, who knows.

Let’s see if I still get spam email tomorrow then…

Technorati Tags: spam,email,junk email,spam email,spammers,data privacy

Tips and hints on marketing via email to blackberry users

Yes, it's true. Blackberry is addictive. Some say that it's as addictive as hard drugs. In fact, once you have email on your phone (I use gmail for mobile) then it really is addictive, but it's a very different experience from the pc or laptop based version. Personally, I use gmail on my phone to take a cursory glance at my inbox to see if there's anything really important in there. If there is, the chances are I will call the sender back as it's easier to talk something through than tap it out on the keypad. Or if I do reply on my phone, I use text speak (and all the associated abbreviations and emoticons) which might look a bit odd to the recipient.

Marketing Sherpa has recently completed a report on how key decision making folks are reading their emails and it seems that 64% of them are reading them on blackberries or other mobile devices. This is important news to email marketers.

Marketing Sherpa gives some interesting pointers as to how to make your marketing email mobile and blackberry friendly including using the full URL i.e. http://www.technokitten.com in the message rather than a hyperlink. The chances are the full URL will be 'read' by the email reader as a website and create the hyperlink for the reader. Whereas the link will just give you the link words and will not be a hyperlink.

They also have some information (with a US bias?) about who's using email on their mobile and why, including:

• 38% are ages 18-44 vs 12% for ages 45-64 (so does that mean 60% of survey participants don't use mobile email?)
• 80% access their mobile email at home (yup, guilty as charged)
• 39% admit to checking email while driving their cars (I don't drive, so this doesn't apply to me, I do check it on the bus though).
• 87% access the same email accounts from both their mobile device and through a computer at home or work (yup, that's me - in fact, that's one of the reasons I route all my work email via gmail so I can do precisely this)
• Mobile email users scan their email for important one-to-one messages, leaving the rest for perusal on their PC later (absolutely)
• Sales reps and road warriors are the main mobile email users, but this is going to change in the next six months as the software and pricing becomes more accessible to consumer users.

If you also have a look at GigaOM's roundup of AOL's latest mobile email research (of US customers) there are even more tidbits of info of email usage:

Mobile email:

• 59% of people check email in bed (yup, guilty of this one too!)
• 53% in the bathroom (only while I'm waiting for the bath to fill up)
• 37% are checking email while they drive (don't drive, see above)
• and 12% admit to checking email in church (absolutely not! The phone goes to silent and is put away as soon as I enter a House of God of any denomination).

Who's addicted to email generally:

• Women (16%) are more likely to describe themselves as addicted to email than men (13%), and are actually spending 15 minutes more per day on email than men.

• Forty-three percent of email users check their email first thing in the morning, and 40% have checked their email in the middle of the night. Twenty-six percent admit to checking email on a laptop in bed while in their pajamas.

• Sixty percent of people who email admit to checking their personal email at work an average of three times a day. While only 15% of those who do so have been “busted” by their bosses, 28% say they feel guilty about it.

Read more of the special report for technical guidelines and further hints and tips for marketing via email to mobile devices and you can request a free whitepaper on the topic from the folks at Exact Target.

And it seems that emozes is giving RIM (the folks behind Blackberry) a run for their money.