Anyway, the Seismonaut team advises companies on strategic innovation and as part of one of their projects, they’re running the 48 hours in Denmark campaign.
The goal is to reach the so-called 'first-movers,' who already use digital media when researching their travel and holiday plans. This way they hope to learn how to cater for the the tourist of the future by looking at early adopter behaviour now. And this behaviour includes the search and discovery element of planning your trip but also the content creation and distribution of others whose advice you might follow.
So what do you have to do? Well, you have to create a short video about why you think you should get a free 48 hours, all-expenses paid holiday in Aarhus in Denmark. Put your effort up on YouTube and then tell the campaign team that your video is up so they can include your entry. They’ve also set up a twitter account (although I think they probably would be wise to work a bit harder to find the right people to chat to and engage directly in conversation – time-consuming though that is) and there’s a facebook group too. So if the internet, social media, blogging, twittering or facebooking is your thing, then why not enter? The closing date is 20th April and the prize is well worth having – Aarhus is a great city, a friendly atmosphere, good restaurants, fresh sea air and a ton of culture to boot.
Update: Deadline extended to 27th April 2009
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