Saturday, April 21, 2007

Interesting mobile statistics from M:Metrics

The folks at M:Metrics have just released some of their research into mobile usage on to the world. It's pretty comprehensive stuff. Did you know...?
  • 50% of US mobile phone owners own a cameraphone rising to 63% of French mobile owners and 3 out of 4 (or 75%) of us in the UK - seems we Brits like our cameraphones (good news for the guys at Moblog!)
  • Figures for using MMS have remained stable for the last 6 months with about 30% of UK phone-owners using MMS
  • 85% of UK users use text-messaging vs 39% of US mobile phone owners so the US has a little way to catch up, but I have no doubt they will over time.
  • Mobile internet browsing is a little bit down in most countries vs the last quarter but it's still . (Hmm, I wonder if poxy data charges and slow speeds have anything to do with that?)
M:Metrics runs regular web briefings where you get to find out some of the latest statistics and findings. Find out more about these on their website. In the meantime, below are the various data tables I received from them which make for interesting reading.

Used network services for photos/video


Aug-06 Feb-07
Country Subscribers Percent Subscribers Percent





France 8,796,960 20.5 9,432,842 21.2





Germany 9,238,968 20.5 9,590,281 20.8





Italy 13,156,342 31.3 13,779,059 31.3





Spain 8,671,452 28.4 9,316,644 29.1





UK 13,363,233 30.7 13,187,929 29.6





US 28,218,336 14.5 30,692,545 14.8

Source: M:Metrics, Inc., Copyright © 2007. Survey of mobile subscribers. Data based on three-month moving average for period ending 31 August, 2006, n= 12,458 French, 15,078 German, 11,909 Italian, 12,228 Spanish, 15,051 UK and 35,016 US and the period ending 28 February

M:Metrics applies trusted media measurement methodologies to assess the audience for mobile content and applications. As the world’s most authoritative mobile market measurement firm, M:Metrics delivers the most accurate mobile market metrics through the world’s largest monthly survey of mobile subscribers as well as automated data collection methodologies. Below are the findings of its February Benchmark Survey of mobile statistics for France, Italy, Germany, Spain, UK and the USA. All the information is the copyright of M:Metrics Inc. 2007.

French Mobile Subscriber Monthly Consumption of Content and Applications
M:Metrics Benchmark Survey: February 2007

Activity Subscribers (1000s) Percent Percent Change
Sent Text Message 32,811 73.70% 2.50%
Used Photo Messaging 9,433 21.20% 0.80%
Browsed News and Information 3,308 7.40% 1.90%
Used Personal E-Mail 2,851 6.40% 3.80%
Purchased Ringtone 2,297 5.20% -0.10%
Used Mobile Instant Messenger 1,431 3.20% 1.20%
Used Work E-Mail 1,086 2.40% 8.90%
Purchased Wallpaper or Screensaver 932 2.10% -4.70%
Downloaded Mobile Game 630 1.40% -1.60%

Source: M:Metrics, Inc., Copyright © 2007. Survey of French mobile subscribers. Data based on three-month moving average for period ending 28 February, 2007, n= 12,847


German Mobile Subscriber Monthly Consumption of Content and Applications
M:Metrics Benchmark Survey: February 2007

Activity Subscribers (1000s) Percent Percent Change
Sent Text Message 37,541 81.60% 1.60%
Used Photo Messaging 9,590 20.80% 5.20%
Used Personal E-Mail 2,633 5.70% 1.50%
Purchased Ringtone 2,311 5.00% 6.10%
Browsed News and Information 1,531 3.30% 3.00%
Used Mobile Instant Messenger 1,488 3.20% 3.50%
Used Work E-Mail 1,349 2.90% 4.00%
Downloaded Mobile Game 1,277 2.80% 6.50%
Purchased Wallpaper or Screensaver 922 2.00% -0.30%

Source: M:Metrics, Inc., Copyright © 2007. Survey of German mobile subscribers. Data based on three-month moving average for period ending 28 February, 2007, n= 15,834


Italian Mobile Subscriber Monthly Consumption of Content and Applications
M:Metrics Benchmark Survey: February 2007

Activity Subscribers (1000s) Percent Percent Change
Sent Text Message 37,326 84.80% -0.20%
Used Photo Messaging 13,779 31.30% -1.90%
Used Personal E-Mail 3,777 8.60% -5.30%
Used Mobile Instant Messenger 2,550 5.80% -3.60%
Browsed News and Information 2,536 5.80% -11.70%
Purchased Ringtone 2,227 5.10% -5.60%
Used Work E-Mail 2,006 4.60% -1.50%
Downloaded Mobile Game 1,468 3.30% -6.70%
Purchased Wallpaper or Screensaver 1,283 2.90% -1.50%

Source: M:Metrics, Inc., Copyright © 2007. Survey of Italian mobile subscribers. Data based on three-month moving average for period ending 28 February, 2007, n= 12,864

Spanish Mobile Subscriber Monthly Consumption of Content and Applications
M:Metrics Benchmark Survey: February 2007

Activity Subscribers (1000s) Percent Percent Change
Sent Text Message 27,302 85.30% 2.20%
Used Photo Messaging 9,317 29.10% 5.60%
Used Personal E-Mail 2,686 8.40% 1.90%
Used Mobile Instant Messenger 2,176 6.80% 1.20%
Purchased Ringtone 2,158 6.70% -3.50%
Browsed News and Information 1,825 5.70% -3.10%
Downloaded Mobile Game 1,777 5.60% -0.80%
Used Work E-Mail 1,616 5.10% 0.10%
Purchased Wallpaper or Screensaver 837 2.60% -0.10%

Source: M:Metrics, Inc., Copyright © 2007. Survey of Spanish mobile subscribers. Data based on three-month moving average for period ending 28 February, 2007, n= 13,354

U.K. Mobile Subscriber Monthly Consumption of Content and Applications
M:Metrics Benchmark Survey: February 2007





Activity Subscribers (1000s) Percent Percent Change
Sent Text Message 38,080 85.60% 0.30%
Used Photo Messaging 13,188 29.60% -1.40%
Browsed News and Information 6,092 13.70% -4.00%
Used Personal E-Mail 3,136 7.00% -1.70%
Downloaded Mobile Game 2,252 5.10% -6.60%
Purchased Ringtone 1,949 4.40% -5.70%
Used Mobile Instant Messenger 1,854 4.20% -0.60%
Used Work E-Mail 1,571 3.50% -6.00%
Purchased Wallpaper or Screensaver 895 2.00% -1.10%

Source: M:Metrics, Inc., Copyright © 2007. Survey of U.K. mobile subscribers. Data based on three-month moving average for period ending 28 February, 2007, n= 15,536

U.S. Mobile Subscriber Monthly Consumption of Content and Applications
M:Metrics Benchmark Survey: February 2007





Activity Subscribers (1000s) Percent Percent Change
Sent Text Message 81,184 39.20% 3.70%
Used Photo Messaging 30,693 14.80% 4.30%
Browsed News and Information 20,480 9.90% -0.50%
Purchased Ringtone 19,999 9.70% -0.10%
Used Personal E-Mail 17,343 8.40% 2.40%
Used Mobile Instant Messenger 13,797 6.70% 9.10%
Used Work E-Mail 10,187 4.90% 0.00%
Purchased Wallpaper or Screensaver 6,839 3.30% -0.90%
Downloaded Mobile Game 6,752 3.30% -7.40%

Source: M:Metrics, Inc., Copyright © 2007. Survey of U.S. mobile subscribers. Data based on three-month moving average for period ending 28 February, 2007, n= 31,832