Thursday, April 19, 2007

Mobile TV viewers are male, 18 to 34 and tech savvy

No big surprise there then! However, at a recent conference, Telephia claims there are 6.2m mobile TV subscribers in the US, 70% are males aged 18 to 34 and that Hispanics are three times more likely to subscribe to mobile video services. 80% of viewers watch for more than 5 minutes at a time. Also mobile video subscribers are more tech-savvy (well, they'd have to be wouldn't they to understand how to even get mobile video on their phones I reckon) and tend to use more mobile applications and two thirds are also using the mobile internet. I'm surprised that last figure isn't higher actually.

I don't know much about Mobile TV in the US but I'm wondering what it is they're actually watching... Anyone know or care to hazard a guess?

Via FierceMobile.