Hanging on the Telephone–round-up

This podcast is from the recent Hanging on the Telephone panel session in London I ran a coup[le of weeks ago. If you were there, then remind yourselves of what was discussed and if you weren’t there, this is your chance to catch up. And since most of my readers are interested in mobile marketing, I thought it was worth cross-posting from the Heroes of Mobile site.

Mobile Marketing Magazine did a bit of coverage of the event. Evens in Berlin next week and then London at the end of May and early June. Subscribe to the Heroes of Mobile newsletter to keep up to date.

You can download or stream the podcast at your leisure. Feel free to share with friends and colleagues.

 

Session Moderator: Helen Keegan, Heroes of Mobile
Panellists: Rube Huljev, Infobip; Stephen Jenkins, Millennial Media; James Cooper, Soko Media; Amanda Singleton, Qustodian;

mobileheroes.net/2013/04/18/new-e…n-the-telephone/

A Heroes of Mobile Production.
Audio production by Mark Bridge from TheFonecast.com

This session was sponsored by Infobip infobip.com and Qustodian qustodian.com

The Guardian Tech Weekly Podcast–I’m in it!

In case you missed it a couple of weeks ago, I was lucky enough to be invited in to The Guardian’s offices to join Alex Krotoski, Jemima Kiss, Martha Lane Fox (yes, *the* Martha Lane Fox) and Suw Charman-Anderson to discuss why the tech industries need more women and what we can do about it. This was part of Ada Lovelace Day on 16 October.

We clearly didn’t have long enough to chat and we didn’t have all the answers for sure. But hopefully there are some gems in there that makes it worthwhile listening to. This is a recurring theme. We know that where there is a gender balance on high performing teams – they do better than single-sex high performing teams. Boards who have female directors have more profit. This isn’t rocket science. So have a listen and let’s do something about it.

Click here for the links to download or listen http://www.guardian.co.uk/technology/audio/2012/oct/16/tech-weekly-podcast-women-in-tech

Marketing to the Over 50s Podcast available

I know it's taken me a bit of time, but at last we have the podcast available of our last Women in Mobile Data meeting. Dick Stroud from 20plus30 was kind enough to come and talk to us about the issues, challenges and opportunities of marketing to the over 50s and a fascinating insight it was too. The podcast is quite a chunky file, and it's quite long, but if you have the time, I think you'll find it well worthwhile. It'll make you rethink where the money is in the market (clue: not with 18 to 24 y/o men) and how we can no longer segment by age and postcode. Dick's blog is also well worth a read with lots of really interesting facts and commentary on marketing to seniors (although how you can call a 50 year old a senior beats me these days - Madonna will be 50 next year and I wouldn't exactly call her old).

A big thank you to podcast and video specialists Sarah at Kinura for recording it and to Lloyd at Perfect Path for hosting it for us. And of course to Dick for coming to speak to us and all the ladies (and gents) who attended. We really appreciate you taking the time and trouble to do this for us and support Women in Mobile Data.

So the link to the podcast again is here. Hope you enjoy it and feel free to comment here on what you thought.

A few links for you

First off, the podcast/videocast of the last MoMo London event is now live courtesy of Clarity Partners. It was a demo night so there are lots of short demos and right at the very end, Roving Reporter Keegan interviews some of the audience to get their reaction. I think I'm right up there with Bridget Jones' roving reporter skills!

Today I was on a panel for the Guardian's Changing Media Summit which was really interesting. I was ably accompanied by Justin Davies from NinetyTen (makers of Buddyping), Tom Hume from Future Platforms and Andrew Scott from Playtxt. In the Jeremy Paxman role was Mike Butcher of Vecosys and he also blogs about the event here. I'm pleased to say that we didn't use powerpoint (good thing) but the session seemed to absolutely whizz by without covering topics in enough depth so I left feeling I could have said a lot more (well, we all did actually). Jemima Kiss has blogged about our session over at the Guardian and I believe the event was filmed so if those films ever make it into the wild, I'll let you know. There are good write-ups of all the sessions in the Greenslade section of the Guardian website. Go see what you missed.

I just stumbled across this directory of web 2.0 services including a section on mobile. Might be worth checking out and adding to it if you know of a service that should be up there. There are certainly some interesting links up there.

And well done to Alfie, JC and Ben at Moblog for their Channel 4 deal for 'The Big Art Mob'. It's a really interesting project whereby anyone can send in pictures from their mobile of 'art' in their area, whether that's graffiti or statue or whatever. And they're using location tagging to create a map of where the art can be seen. Looks pretty cool to me. Go check out the Vecosys sneak preview of it. This follows hot on the heels of Moblog's support for the recent Red Nose Day.

I know there's more to write about - I have a backlog as long as your arm, but being busy on client stuff, sorting out the next WiMD (28th March) and Swedish Beers events (11th April), still suffering from a post-3GSM lurgy and generally trying to live life has meant I haven't been as giving as usual on the blog front. I will try to do better in the coming weeks!