Marketing to the Over 50s Podcast available

I know it's taken me a bit of time, but at last we have the podcast available of our last Women in Mobile Data meeting. Dick Stroud from 20plus30 was kind enough to come and talk to us about the issues, challenges and opportunities of marketing to the over 50s and a fascinating insight it was too. The podcast is quite a chunky file, and it's quite long, but if you have the time, I think you'll find it well worthwhile. It'll make you rethink where the money is in the market (clue: not with 18 to 24 y/o men) and how we can no longer segment by age and postcode. Dick's blog is also well worth a read with lots of really interesting facts and commentary on marketing to seniors (although how you can call a 50 year old a senior beats me these days - Madonna will be 50 next year and I wouldn't exactly call her old).

A big thank you to podcast and video specialists Sarah at Kinura for recording it and to Lloyd at Perfect Path for hosting it for us. And of course to Dick for coming to speak to us and all the ladies (and gents) who attended. We really appreciate you taking the time and trouble to do this for us and support Women in Mobile Data.

So the link to the podcast again is here. Hope you enjoy it and feel free to comment here on what you thought.

Interested in how to market to the over 50s

And in particular, what that means to online and mobile companies? Then you may well be interested to join our next Women in Mobile Data event. It's on next week on Wednesday 28th March and is being hosted by the wonderful Amdocs at their offices in Fetter Lane. We are very proud to welcome Dick Stroud from 20plus30 as our speaker - he's a published author and general guru when it comes to understanding the diverse demographic that is the over 50s and he's taken time out of his busy schedule to come and talk to us. The event is free, but please RSVP to Gillian Kennedy so that we can make sure there is enough space and are enough refreshments for everyone and also to comply with Amdocs security procedures.

The event is open to Women in Mobile Data members - it's free to join and you need to be a woman working in mobile data to qualify (maybe with an operator, aggregator, content developer, applications development, mobile marketing or mobile is part of your job in another sector like publishing, the arts, enterprise, whatever). If you're not a member already, then please email me with a little bit about yourself (name, company, contact details, why you'd like to join) and then I can add you to the list. Don't worry, we won't spam you - that's just not our style.

If you are a man and would like to come, that's fine but you need to make sure you're accompanied by a member.

There are a few more details over at upcoming.org and we hope to see you there.

Update 23 April 2007: The podcast of the event is available now. It's a free download but it's quite a chunky file. Well worth a listen. A round-up of the event is here.