Tuesday, March 20, 2007

Interested in how to market to the over 50s

And in particular, what that means to online and mobile companies? Then you may well be interested to join our next Women in Mobile Data event. It's on next week on Wednesday 28th March and is being hosted by the wonderful Amdocs at their offices in Fetter Lane. We are very proud to welcome Dick Stroud from 20plus30 as our speaker - he's a published author and general guru when it comes to understanding the diverse demographic that is the over 50s and he's taken time out of his busy schedule to come and talk to us. The event is free, but please RSVP to Gillian Kennedy so that we can make sure there is enough space and are enough refreshments for everyone and also to comply with Amdocs security procedures.

The event is open to Women in Mobile Data members - it's free to join and you need to be a woman working in mobile data to qualify (maybe with an operator, aggregator, content developer, applications development, mobile marketing or mobile is part of your job in another sector like publishing, the arts, enterprise, whatever). If you're not a member already, then please email me with a little bit about yourself (name, company, contact details, why you'd like to join) and then I can add you to the list. Don't worry, we won't spam you - that's just not our style.

If you are a man and would like to come, that's fine but you need to make sure you're accompanied by a member.

There are a few more details over at upcoming.org and we hope to see you there.

Update 23 April 2007: The podcast of the event is available now. It's a free download but it's quite a chunky file. Well worth a listen. A round-up of the event is here.