Wednesday, March 28, 2007

Extremely useful handset and mobile web stats from m:metrics

As ever, the lovely folk at m:metrics have been doing their stuff again and have provided us with some juicy stats on the top 10 handsets in the UK by sales and by installed base. The really interesting thing for me about this is that all of the top 10 handsets by sales and 7 of the top 10 handsets by installed base have a colour screen, a camera and wap access. The future is bright, the future is mobile!

Top 10 handsets by sales (3 month average ending Jan 07) in the UK

Make

Model Name

Subscribers

Sony Ericsson

W850i

145,032

Sony Ericsson

K800i

132,978

Samsung

D900

109,752

Nokia

6230i

102,822

Samsung

E900

91,388

Nokia

N73

88,721

Sony Ericsson

K750i

87,187

LG

KG800 Chocolate

76,710

Samsung

D500

74,252

Samsung

D600

73,326

Top 10 handsets by installed base (3 month average ending Jan 07) in the UK

Make

Model Name

Subscribers

Nokia

6230i

1,614,909

Samsung

D500

981,663

Motorola

RAZR V3 Black Edition

932,762

Sony Ericsson

K800i

879,901

Nokia

6230

860,477

Sony Ericsson

K750i

792,681

Nokia

6280

781,564

Samsung

D600

774,267

Nokia

3310

769,520

Nokia

1100

744,444


They have also just announced their MeterDirect service which is the first research service to directly and continuously measure consumer mobile media behavior, unlocking mobile as a viable medium for advertisers. The first report reveals the top 5 US and UK Mobile Web Domains in February 2007.

The US sites are heavily geared towards things you would do on the internet anyway (searching, instant messaging and entertainment) whilst in the UK we're browsing the network operator sites. I wonder how much of that is an o2 user looking up what's going on on orangeworld for example or if people are loyal to their own network operator? Good to see the BBC up there though - it really is a good example of a mobile web site for usability.

Top Mobile Web Domains: February 2007
United States United Kingdom
Domain Company Domain Company
google.com Google Inc. google.co.uk Google Inc.
yahoo.com Yahoo! Inc. o2.co.uk O2 (UK) Ltd
msn.com Microsoft Corporation orange.co.uk Orange Personal Communications Services Limited
live.com Microsoft Corporation bbc.co.uk British Broadcasting Corporation
go.com The Walt Disney Company three.co.uk Hutchison 3G UK Limited