Extremely useful handset and mobile web stats from m:metrics

As ever, the lovely folk at m:metrics have been doing their stuff again and have provided us with some juicy stats on the top 10 handsets in the UK by sales and by installed base. The really interesting thing for me about this is that all of the top 10 handsets by sales and 7 of the top 10 handsets by installed base have a colour screen, a camera and wap access. The future is bright, the future is mobile!

Top 10 handsets by sales (3 month average ending Jan 07) in the UK

Make	Model Name	Subscribers
Sony Ericsson	W850i	145,032
Sony Ericsson	K800i	132,978
Samsung	D900	109,752
Nokia	6230i	102,822
Samsung	E900	91,388
Nokia	N73	88,721
Sony Ericsson	K750i	87,187
LG	KG800 Chocolate	76,710
Samsung	D500	74,252
Samsung	D600	73,326

Top 10 handsets by installed base (3 month average ending Jan 07) in the UK

Make	Model Name	Subscribers
Nokia	6230i	1,614,909
Samsung	D500	981,663
Motorola	RAZR V3 Black Edition	932,762
Sony Ericsson	K800i	879,901
Nokia	6230	860,477
Sony Ericsson	K750i	792,681
Nokia	6280	781,564
Samsung	D600	774,267
Nokia	3310	769,520
Nokia	1100	744,444

They have also just announced their MeterDirect service which is the first research service to directly and continuously measure consumer mobile media behavior, unlocking mobile as a viable medium for advertisers. The first report reveals the top 5 US and UK Mobile Web Domains in February 2007.

The US sites are heavily geared towards things you would do on the internet anyway (searching, instant messaging and entertainment) whilst in the UK we're browsing the network operator sites. I wonder how much of that is an o2 user looking up what's going on on orangeworld for example or if people are loyal to their own network operator? Good to see the BBC up there though - it really is a good example of a mobile web site for usability.

Top Mobile Web Domains: February 2007
United States		United Kingdom
Domain	Company	Domain	Company
google.com	Google Inc.	google.co.uk	Google Inc.
yahoo.com	Yahoo! Inc.	o2.co.uk	O2 (UK) Ltd
msn.com	Microsoft Corporation	orange.co.uk	Orange Personal Communications Services Limited
live.com	Microsoft Corporation	bbc.co.uk	British Broadcasting Corporation
go.com	The Walt Disney Company	three.co.uk	Hutchison 3G UK Limited