Thursday, November 23, 2006

Casino Royale does mobile content via bluetooth

So I come out of the cinema on Saturday night having seen the fabulous Casino Royale with Sony's amazing product placement. I'm waiting for my pal who's in the ladies and spy this Hypertag system attached to the postcard stand in the upstairs lounge area offering free Casino Royale mobile content. Well, I'm definitely into Daniel Craig as James Bond now so thought I'd give it a go to see what I'd get... they give you step by step instructions

Step 1. Turn on bluetooth or infra-red
Step 2. Change your phone's name to Bond
Step 3. Point your phone at the box and wait for up to a minute to receive a message
Step 4. Get content.

Well, I actually know where my bluetooth is and even though it's a bit of a pain to change my phone name, I do it. I point my phone at the box. I wait for a bit and I get a message saying 'receive free Casino Royale content' or similar. I click yes to accept. The message disappears. This happens about 5 or 6 times before I give up. And I'm on a Nokia N70 and happily share bluetooth files between my pc and my phone and other phones for that matter. So I really don't understand why it's not working. And if it's not working, how many others is it not working for.

And it's not even been up very long because the film's only been out for a few days. And I didn't see anyone else giving it a go so I don't think the Hypertag system was clogged up with requests at the same time that I was trying...

Ho hum. I really want to believe that there is a future in bluetooth marketing but experiences like these make me feel that we're still some way away from it. Sod's law that I'm the one who found the dodgy system (I seem to *always* be the one to find a bug in a mobile campaign) or is this the general consumer experience for current versions of bluetooth content delivery?