Thursday, April 19, 2007

Mobile TV viewers are male, 18 to 34 and tech savvy

No big surprise there then! However, at a recent conference, Telephia claims there are 6.2m mobile TV subscribers in the US, 70% are males aged 18 to 34 and that Hispanics are three times more likely to subscribe to mobile video services. 80% of viewers watch for more than 5 minutes at a time. Also mobile video subscribers are more tech-savvy (well, they'd have to be wouldn't they to understand how to even get mobile video on their phones I reckon) and tend to use more mobile applications and two thirds are also using the mobile internet. I'm surprised that last figure isn't higher actually.

I don't know much about Mobile TV in the US but I'm wondering what it is they're actually watching... Anyone know or care to hazard a guess?

Via FierceMobile.

2 comments:

  1. Anonymous7:51 am GMT

    Anyone tried this mobile TV service out? They got some good extreme sports video on the website: http://www.yamgo.com but it also works on your mobile
    phone apparently on any video enabled phone with WAP access.

    ReplyDelete
  2. Anonymous9:07 am GMT

    TV on your WAP enabled mobile phone. Type http://yamgo.mobi in your mobile internet browser. They are looking for beta testers to help see if it works on your phone. Offered by extreme sports mobile TV company Yamgo (http://www.yamgo.tv). It's a free service (apart from your WAP phone charges). It works well on my Nokia N70, even the live channels work over a GPRS.

    ReplyDelete

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