Monday, July 23, 2007

Mobile marketing for pet lovers

Go2 has launched a wapsite dedicated to pet lovers which is sponsored by pet food major, Purina.

go2 Pets includes information such as pet-friendly outdoor dining, dog beaches, parks, campgrounds, trails, hotels, off-leash dog parks, airline travel policies, toll-free emergency numbers and much more. It also includes pet tips for cat behavior, dog training, dog walking and pet picture-taking thus incorporating UGC. You can find out more about it here.

I like the fact that this marketing for Purina is about added value rather than just pushing advertising messages. And hopefully, it is truly useful for pet owners. I expect we'll see more brands going down this route.

Unfortunately, the service is only available in the USA so if any of my US readers would like to give it a go (and since there are 71m homes in the US with pets, maybe there are one or two readers who might be up for it), then please come back and tell me how you got on by commenting here.