Monday, July 23, 2007

Monday musings

  • Bill Thompson discusses security risks in the new i-phone and the wider implications of a networked customer base and how the corporates need to adapt to our needs and not the other way round. I think he has a point but it's a challenge.
  • Any phone can be a credit card as the clever folks at Masabi has come up with a new way to manage secure transactions using your mobile phone using just 3kb of handset memory.
  • Desperate for the loo? Don't know where your nearest one is? Then help is at hand with Mizpee. Trouble is it only works in the US and I find it hard to believe they have every single loo in the US on their database. But hey, maybe they have. Anyone tried it?
  • User generated content, social media and how to make money from it. Well these were the topics tackled by the w2forum last week. Unfortunately, no-one had any definitive answers as it's still too early to know how best to monetise this area.
"Roy Vella, Head of Mobile Payments at PayPal, summed up the feeling in the room when he pointed out that none of the best-known social networking sites on the web, such as MySpace and FaceBook, were initially about monetisation, and that “the monetisation stuff” is only happening because there are so many eyeballs.
“You want to know how do big companies make money out of all those eyeballs” said Vella. “The answer is, I don’t think we know yet.”

Vella also warned brands that they would need to exercise caution if they were going to try to establish a presence on social networking sites, mobile or otherwise. “If you threw a party and a corporation showed up, how would you feel about it?” he asked. “It’s a new space, and we all have to tread carefully. The way to succeed is the way it has always been – to delight customers.”

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