Friday, August 25, 2006

Wastage on mobile

Just spotted this over at Tom's blog. It's a really interesting post discussing wastage when folks are requesting and downloading applications on mobile. For off-portal activity, it seems that wastage is roughly 50% but decreasing year on year (I guess that's down to customers getting to know their phones better and phone settings improving). For on-portal activity, it's best to bill via SMS and allow the customer to just download direct from the wap page (which actually makes more sense to me anyway from a customer experience point of view - less dissonance, more immediate gratification etc).

Anyway, well worth a read and worth commenting on to share your experiences.