Tuesday, May 08, 2007

Tuesday linkage

Mobile gaming and LBS
Have you played The Journey II yet? It's a mobile game - designed for Symbian phones (so that'll be Nokia Series 60 phones then).
"The Journey II" interweaves your real environment with the setting of a thrilling detective story. To solve the mysterious case, you have to go outside and walk around, literally. This concept makes "The Journey II" the world's first location based mobile adventure game!"
If you have tried it, do let me know how it worked. [Via Tom Hume]

Text to Win Sales Promotion
Coca Cola Company's new text to win a Wii campaign goes live on 14th May until the beginning of July 2007. Running on 182m cans and bottles of Fanta, Sprite and Dr Pepper, you have a chance to win 10 'ultimate Wii Games Rooms' which consists of a Nintendo Wii Console, Wii Sports game, Samsunb 26" LCD TV, a mini fridge and a case each of 330ml Fanta, Sprite and Dr Pepper. The campaign is heftily supported by above the line advertising and extensive PR as well as the Get Up and Play website. You enter by texting in the unique code on the underside of the ring pull or on the back of the bottle label.

I wonder what the chances are of you actually winning anything bearing in mind the promotion is printed on 182m cans of drink...? I'll give it a go when it goes live and see what the interaction is like. Wouldn't mind winning one of those Wii Games Rooms myself!

Has the bluetooth permission marketing conundrum been solved?
TeriMobile claims to have sorted out the permission aspect of bluetooth marketing. They've offered me a trial of the service and I haven't had time to take them up on the offer yet, but if anyone else has, or has a comment about the service, please do let me know via email or by leaving a comment her on the blog.

Movers and shakers
Angel Gambino (ex MTV) and Laurence Pichot (ex Orange) have both joined Bebo recently - Angel will be driving their music strategy and Laurence will be looking after marketing and partnerships. And Hugh Griffiths (ex O2) joins Microsoft (seems to me to be the 'live' division which covers off MSN Messenger amongst other things). Seems with Microsoft's recent acquisition of mobile advertising firm ScreenTonic and Hugh's appointment, they are, at long last, taking mobile seriously.