The Rise of the Women Gamer

There's a really interesting article over at FierceMobile about the rise and nature of the female game player written by Sande Chen of Women in Games International.

There are some top tips there about why designing games (casual or otherwise) for women is important due to their loyalty and longer shelf-life. Hence, more attention should be paid to creating and providing mobile games for women. The key points as to what to do are not exactly rocket science, but sometimes we need reminding of these things.