I don't have a Samsung phone these days so I've no idea what the substance of the content is here as I have a Nokia (Dear Mr Samsung, please feel free to send me a lovely shiny new Samsung phone if you feel so inclined...), but the joint campaign for Samsung and Die Hard 4.0 looks pretty good and works in three parts...1. Get free Die Hard 4.0 related content for your phone (text in DH to 62945 to get the link - but only if you have a Samsung phone - don't bother if you don't have a Samsung phone as they won't let you in to the wapsite).
2. Buy the official Die Hard mobile game
3. Enter the Die Hard Quiz for a chance to win blockbusting prizes
As it's all Samsung phone specific, I can't test it for you. And you'd have to be the die-hardest Die Hard fan to upgrade your phone to a Samsung on the back of this campaign. But for customer retention, I think it works. And there's nothing wrong with a bit of customer retention. There should be more of it!
If there are any readers out there who've tried out this campaign or have more information about it, then please do let us know if the content was any good and if it worked for you.
Amusingly Nokia seem to have won the product placement battle with Die Hard 4.0 if this post is correct - http://www.intomobile.com/2007/06/29/nokia-owns-the-fourth-die-hard-film.html
ReplyDelete@jim hughes
ReplyDeleteI haven't seen the movie but I'm guessing that it's correct. In the same way that Sony/Sony Ericsson won the product placement battle for Casino Royale!