Monday, June 18, 2007

other news of a pre-Glastonbury Monday morning

RoadChef, the motorway services provider is running its first mobile loyalty initiative. You can join the scheme by texting ROAD to 60066 and then you will receive mobile vouchers over a 12-week period. These will be special deals from RoadChef as well as brand partners including Nestle and Coca-Cola and there's also a chance to win a plasma TV. Question - what happens after 12 weeks? And does that really describe loyalty? I'm interested to know what's going to happen next.

The Big Brother season is well under way in the UK and we've already had one walker and one evictee (I say Charley should be the next one). The big difference this year is that there is no text voting as a result of the scandals revealed earlier in the year around TV text voting and competitions. I think this is a real shame and I'm disappointed that they went down this road, but understand the rationale. However, to sweeten the pill, Virgin Mobile (this year's sponsor) is offering free texts to its customers whilst Big Brother is on so that fans can text each other during the programme. Or is it that they want to give fans something to do as the programmes are losing their appeal?!

Is there a future for MVNO's with the recent bankruptcy filing from Amp'd in the US? Well Pyramid research seems to think the future isn't so bleak in the MVNO world. And in the UK, Virgin is most certainly a success.

ITN is serving up Bollywood glamour with Bollywood Insider, a two minute round up of news, views and promos from India’s cinema and music scene, hosted by Suzi Mann, a DJ on commercial Asian radio station, Sunrise.