Tuesday tidbits

Such a lovely afternoon here in London town and yet, I'm sat behind a keyboard instead of supping something chilled and sparkling in the sunshine by the river. Hey ho!

Since I am sat at a keyboard, I thought I'd share some links with you of interesting stuff I've been looking at recently.

What young people think of the Iphone

They're smart these youngsters. They can appreciate good design, but also understand features and benefits. And they're clearly not all Apple fanboys and fangirls. SMSTextNews has a youthful roving reporter who's been asking his mates what they think of the Iphone. Isaah, 15, first did this back in November last year. And he has revisited his pals and got them to actually play with an Iphone and tell us what they think. His friends have mixed feelings about it - some don't like that it doesn't have buttons, for others the camera is important and not good enough on the Iphone. For others, they think it's 'wicked man'. We all know you can't please all of the people all of the time. Worth a look for the genuine comments. Next time Issah, can you record it so we can hear the comments please?

I love Blykwatch on SMSTextNews. Ricky, SMSTextNews' resident Blyk Watcher, has given us an update today with the lowdown on the marketing messages received, some comments about customer service and thoughts on data usage and mobile internet. All really good stuff and well worth a read. Oh, and for those of you who don't know, Blyk is the free mobile network aimed at 16 to 24 year olds and it's ad-funded. If you're interested in some of the detail of their campaigns, then look no further than their media site. And for some further customer insight, it might be worth checking out the Blyk customer forums.

Dizzler Rocks!

No really, it does. Dizzler is a free downloadable application allows users to search online and play free music, videos, games, and radio stations on their desktop or mobile device. I've just been playing with it online, and aside from the fact that I haven't been able to update my profile, the music playing bit of it has been working extremely well and there's a very comprehensive back catalogue available.

And while we're at it, twitter rocks too because that's how I heard about it from my network of twitter pals. MobileMaggie was twittering thanks to Freecloud for alerting her to Dizzler. So I took up the beacon and checked it out too and in turn shared the Dizzler love with J_Mac who wrote about it here.

Monday's mobile marketing tidbits

Blyk's delaying its launch until October. No bad thing as July and August are quiet times in retail. IMHO, Blyk should be launching in September to get the school, college and university kids signed up as they go back for the Autumn term, and that starts early September for schools and Sixth Form Colleges. Come October, we'll already be into half-term and well into silly season for Christmas which may be too late to launch something. I wonder if Blyk realises what an enormous task they've taken on? And I wonder if they've managed to sort out data charges so they can offer their customers a proper mobile content and media experience via wap or mobile internet?

Borders is extending their mobile marketing effort to provide sample chapters to customers' phones for free to promote new book titles. Details are currently a bit sketchy. I'm interested to see how this works in practice. The best example I've seen of this in the past was a poster campaign I saw at a railway station promoting a new thriller, Mr Clarinet. You texted in a keyword to a shortcode and by return, got back a link to a wapsite where you could read a synopsis of the book, part of the first chapter, find out more about the author and also click to buy the book. Perfect for whiling away 10 or 20 minutes while you are waiting for a train.

Three UK has launched 3next.mobi which is a user generated catalogue of stuff to do on your phone. A very nice idea where you can add applications and services that you like and add them in with your review of the service. It's free to join and not restricted to Three customers although it's designed specifically for Three's X-Series customers. Worth a look as an example of how to market content services. http://www.3next.mobi

And finally, Admob has now served more than 4 billion wap adverts, the last billion being published in the last 35 days. Way to go!

other news of a pre-Glastonbury Monday morning

RoadChef, the motorway services provider is running its first mobile loyalty initiative. You can join the scheme by texting ROAD to 60066 and then you will receive mobile vouchers over a 12-week period. These will be special deals from RoadChef as well as brand partners including Nestle and Coca-Cola and there's also a chance to win a plasma TV. Question - what happens after 12 weeks? And does that really describe loyalty? I'm interested to know what's going to happen next.

The Big Brother season is well under way in the UK and we've already had one walker and one evictee (I say Charley should be the next one). The big difference this year is that there is no text voting as a result of the scandals revealed earlier in the year around TV text voting and competitions. I think this is a real shame and I'm disappointed that they went down this road, but understand the rationale. However, to sweeten the pill, Virgin Mobile (this year's sponsor) is offering free texts to its customers whilst Big Brother is on so that fans can text each other during the programme. Or is it that they want to give fans something to do as the programmes are losing their appeal?!

Is there a future for MVNO's with the recent bankruptcy filing from Amp'd in the US? Well Pyramid research seems to think the future isn't so bleak in the MVNO world. And in the UK, Virgin is most certainly a success.

ITN is serving up Bollywood glamour with Bollywood Insider, a two minute round up of news, views and promos from India’s cinema and music scene, hosted by Suzi Mann, a DJ on commercial Asian radio station, Sunrise.

Bank Holiday links

As the Bank Holiday draws to a close, I thought I'd better capture a few links that might be of interest, so here goes...

Comeks raises cash but I still don't know how to get it on to my phone or my 'puter so I wonder if it's a network operator specific service? If so, it's a shame, as I reckon it would go down a treat with the community at Moblog UK. It looks to be a great service that gives you the tools to turn your photos and images into a comic strip so you can create those photo-love type stories as seen in The Sun (print version) or in days gone by the much missed Jackie magazine. Thanks to Dan for the tip-off.

Talking of which, they've been very busy of late at Moblog UK with new moblogs for Channel 4's Binwatch, a new anime moblog for Gong Studios (and there's prizes 'n everything on offer) and the official launch of the Big Art Mob, again for Channel 4. It’s the UK’s first comprehensive survey of Public Art – based entirely on pictures from the camera phones of art-lovers nationwide. It aims to record for posterity the wealth of artworks in public places right across the country and serve as the focus of a dynamic national conversation. Go check the site out and take part yourself.

Vodafone/Cingular (USA) has included in its website terms and conditions to disallow deep links to their website, and also disallowing bloggers or anyone really from saying anything negative about them. Now that just seems barmy to me. I understand copyright issues and libel or slander and that's fair enough, but to stop free speech and hyperlinks seems ridiculous. Although it does appear to be legal. I imagine monitoring this will become nigh on impossible as the internet and blogosphere both grow exponentially. Ewan has also commented on this over at SMStextnews. It seems to me that the days of 'controlling' your message are long gone and these ts and cs seem a bit last century.

Kajeet launches an MVNO in the USA for tweens with snazzy mobile phones *and* related, targeted content aimed at kids aged 8 to 12 and it looks pretty good to me. The characters they've invented are appealing, the handsets look ok (although they won't be as funky as their older siblings' Razr and Krazr handsets from Motorola), it's well priced, a lot of thought has gone into keeping both parents and kids happy so maybe this is one MVNO that will work. Their aim is to sign up 175,000 customers in their first year.