Tuesday, February 06, 2007

Moblogging as mobile marketing is taking off

I've been playing around with moblogging as part of the mobile marketing mix for sometime now - not least with a campaign I ran for Sony Ericsson a year or two ago (BeepMarketing - my company - did the mobile bits and pieces with ijack managing the website). And I see it as an important way of connecting people and an effective marketing mechanic and this is reflected in the success of sites such as flickr and myspace and fab services such as shozu which confirm the rise in appeal and usage of so-called user-generated content.

Well my friends at Moblog UK, are really going for this moblogging thing and doing it really rather well. They not only have a live community of mobloggers (that's folks who take pictures and send them to the site via their phone - with shozu integration now - yay!) but they've also found imaginative ways of tapping into that community for advertisers without hurting the brand equity and following they have acquired to date. Typically, they've done campaigns for bands and artists such as Maximo Park, Goldfrapp and Girls Aloud. But they have also run successful competitions and promotions for Sony Ericsson and Ravel and have just launched an awareness campaign for Action Aid's Extreme Cuppa initiative.

As if that's not enough, there's a new moblog competition to celebrate the launch of the new Michel Gondry film, The Science of Sleep. You can win a signed movie poster and 2 tickets for a special Valentine's screening of the film, with tickets going to 10 runners-up. All you have to do is send in your video clip or still picture that captures one of your dreams. The best ones win.