so it's not a huge surprise that women use the mobile internet more than men. Some recent examples of female specific stuff you might want to check out are:
Create Nail Art on the go - where you can design art for your nails, and I guess try and get a nail bar to replicate it for you, or maybe it's just for fun. I can't imagine Nails Inc going for this - mind you they've just started sending me emails again having been silent since summer 2002 - the reason I know this is because I signed up after meeting Thea, the founder, and that was in the summer of 2002. I kid you not! Still, at least you can get 20% off services in February with this voucher.
Lose weight with the GPS enabled Beauty Walker mobile application from Bandai. I'm guessing it's a mix of pedometer and calorie counter. And I expect this appeals to both sexes, but with a name like 'beauty walker' probably veers more towards the female contingent.
Or just get yourself a very blinged-up Swarowski crystal covered handset courtesy of DoCoMo.
More on Japanese mobile usage over at Jan's Wireless World Japan.
I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona & beyond (Swedish Beers & Heroes of the Mobile Fringe). I write here about mobile tech and media, and some other stuff too.
Sunday, February 04, 2007
The Japanese do mobile content for women so well
Labels:
application,
beauty,
bling,
DoCoMo,
health,
Japan,
mobile,
mobile content,
nailes,
women
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