Friday, January 26, 2007

Mobile Advertising Guidelines published

If you're reading this blog, then the chances are that you have some kind of interest in mobile advertising. In which case, it's worth checking out the Mobile Marketing Asssociation's Mobile Advertising Guidelines document (pdf). It's US focussed but most of the rules apply over here in the UK and Europe. There are tips there about the different type of banner or click through campaigns you can do and some examples of how you might use them so well worth a look.

I've been using mobile advertising successfully for some of my clients in the last 6 months or so and I've been impressed with the results and conversion rates. Why not try it for yourself here with Admob who are one of the largest mobile advertising firms.

And finally, if you're after some new case studies to check out, then it's worth you have a look at the 2006 MMA Annual Mobile Marketing Guide in Association with Advertising Age (pdf). It was published in December 2006 so the information is still recent enough and it covers case studies from across the world, not just the USA.