Monday, October 16, 2006

Smart move or just joining the Second Life Bandwagon?

Reuters has announced that it has opened an office in the virtual world that is Second Life. They've put a journalist in there, Adam Reuters, who will report on Second Life goings on (crime, war, commerce, whatever) and share them with the real world, whilst sharing real world news in the virtual via Reuters virtual office. There's more about it here too from New World Notes.

The Second Life statistics are impressive... it's been inhabited by 380k users in the last 60 days with a total of nearly 950k registered. There's about US$3.2m of real money within the game and about US$70k is traded daily on its currency exchange. Big brands are taking it seriously too with Reebok, American Apparel and Sony all in there touting for business.

And since I don't know enough about this Second Life mullarkey, I'm heaing to NMK's event "My So-Called Second Life" on 24th October. I think it'll be *really* interesting to get the lowdown.

There's also a good article here about Second Life which you might find useful.

And yes, I realise this *isn't* mobile but what if it were? What if you could live a parallel Second Life via your mobile? And isn't it just a matter of time before this happens? Comments on a virtual postcard please...