Sunday, December 03, 2006

It's been a week for mobile awards...

It's mobile awards central at the moment with both the Mobile Marketing Awards and the Forum Nokia Awards announced on the same day.

Entry to the awards was open to the 400 members of the Forum Nokia PRO developer community, which range from start-up companies to established players.

The 2006 award winners were in six application categories - Games, Music, Imaging, Productivity, Enterprise and Branded Content - as well as 'Developer of the Year' and 'Innovator of the Year'.

The full list of winners of the 2006 Awards runs as follows:

Best Game Application: The Silhouette Game - Telcogames (UK)
Best Enterprise Application: ColorCAM(TM) - ColorZip (Singapore)
Best Imaging Application: WOWPix - Reallusion (US)
Best Music Application: MobiRadio - Idetic (US)
Best Productivity Application: SNAPin Self Service - SNAPin Software (US)
Best Branded Content Application: ShoZu - Cognima (UK)
Developer of the Year: Refresh Mobile - Mobizines
Innovator of the Year: SNAPin Software - SNAPin Self Service

As for the Mobile Marketing Awards, I was lucky enough to go along and join the proceedings at Congress House in London's West End. There were a *lot* of awards...

Best use of mobile in customer acquisition: Peugeot 207 campaign by Marvellous
Best use of mobile in CRM: O2's 'yes please' campaign by Archibald Ingall Stretton
Best use of mobile in brand building: Robinson's 'Winbledon' campaign by Enpocket
Best example of mobile in customer service: TFL's 'Safer Travel at Night' service by Incentivated (a most worthy winner IMHO for the tangible results it has achieved)
Best new offering from a mobile services provider: Get Close to the Sugababes by Endemol
Most innovative use of mobile in marketing: Sony PS24 by 20/20 London
Mobile as a b2b tool: adidas Taylor Made by Sponge (there were no other shortlisted entrants for this category - nevertheless, it's a good campaign and deserved to win)
Best use of mobile and branded content: Vodafone Live Music by Enpocket (now forgive my cynicism, but isn't this just a rehash of T-Mobile's successful Streetgigs from 2005/6?)
Best use of mobile as part of an integrated campaign - NSPCC 'Speechless' by Angel
Best first-time advertiser on mobile: Canon's sponsorship of 3's WorldCup video by 4th Screen
Best insight and research into mobile: NSPCC 'Speechless' by Angel
Best use of mobile in events: O2 Wireless festival by MIG and O2
The MMA Outstanding Merit Award: Enpocket
The Grand Prix Award: Peugeot 207 by Marvellous

2 comments:

  1. Yes, the Vodafone Live Music work was pretty similar to the T-Mobile Street Gigs activity, but it moved it on by adding more interactivity and integration through WAP and MMS. The WAP work was particularly good. Then again, I was involved in it. But it seemed in '06 that if you were an operator, you had to be involved in live music in some form or another. Interesting site, by the way.

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  2. Thanks for the lowdown M. Do you have any more information about the wap element of the campaign? I'm sure my readers would love to know more about it. And I, for one, am interested to understand it better.

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