Another one from Brand Republic... the Financial Times is running a campaign offering free copies of the paper via mobile phone vouchers in newsagent chain Martin McColl (in SE England). The vouchers are being promoted in-store and also text message (does this mean they've used bought in lists I wonder?). The FT is particularly keen to attract a younger readership.
If you accept the voucher, available via text message, you can get a free copy of the paper for two weeks. The voucher is validated through mobile phone top-up terminals and via e-pay.
This sounds great. Unfortunately, I don't have a Martin McColl newsagent anywhere nearby. So if any reader does pop by one of these newsagents, would they mind trying out the campaign and letting me know how it works please?
I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona & beyond (Swedish Beers & Heroes of the Mobile Fringe). I write here about mobile tech and media, and some other stuff too.
Hi Helen,
ReplyDeleteI'm Looking for a Mobile Campaign i'm running my Own Call center in India can you please outsource if you have Mobile Campaign to me at present we are working for PDA Fones we are selling 3g and Orange i'm looking better network and better payouts.
Warm Regards,
RamPrasad
ramprasad24k@yahoo.com