Monday, December 11, 2006

Coca Cola ventures into branding on mobile

According to Brand Republic, Coca Cola is using mobile for the first time in a branding campaign as opposed to sales promotion. It's tying in with a seasonal Christmas theme and is being promoted on UK network operator 3 and also on the Coke Christmas microsite. I wonder if they're also going to try Admob? It's not actually live yet, so it remains to be seen*exactly* what the mechanic is, but it looks to me like they're going to offer you the chance to send your loved ones Coke branded messages to their mobile via the massive screens in Piccadilly Circus in London. Should be good. Goes live on Wednesday 13th.