Accessibility and Me–A True Story

Some of you may know that I’m currently working on some accessibility workshops and that this is a new area to me. I’ve always been a bastion of common sense, but accessibility, for whatever reason, this hasn’t really been of any major (or minor) concern. I’d always thought it was about disability and I’m not disabled. Most people aren’t disabled so not something for me to worry about. Or so I thought.

I consider myself pretty normal. I’m of average height, average build and weight, average fitness level and so on. I do need glasses though. Not that much. Only if I’m really tired, if I’ve been working at my computer too long, if the print is really really small or if I’m in low light (restaurant menus in Italic script in low ‘romantic’ light are my nemesis these days). It’s an age thing. As you get older, your eyesight deteriorates little by little and for me, that process has just begun. And it isn’t going to get any better I don’t suppose. But I’m not used to wearing my glasses as I don’t need them all the time so I forget to carry them with me a lot of the time.

It’s not that big a deal, right? I can still do everything I used to be able to do. I only need glasses for a smidgeon of my time. And it can’t be that big a deal when we’re talking technology? Or so you’d think. My experience with mobile devices and my not-quite-as-good-as-it-used-to-be eyesight is pretty appalling:

• Going to a website on my phone and being forced to view the mobile version where the font is fixed and is too small (only by 1 or 2pts) to read without my glasses. Why can’t I zoom in or increase the font size?
• Going to a mobile site where having squinted at the article I’m reading, only to find that I can adjust the font size right at the bottom. That should be at the top, no? There’s little point in struggling to read the page only to find at the bottom, I could have made it a whole lot easier for myself.
• But neither of those are as bad as the app situation. Oh my word. That is simply horrid and a frustration. And I’m speaking having used apps regularly on Android, Windows Phone 7, Nokia N95 and N8, Android and Palm Pre II. Why can’t I increase a font size in an app? Why does the font have to be so small in the first place?

It really is ridiculous. I shouldn’t have to put my glasses on to read my phone. Are you telling me that in this day and age, that this can’t be sorted by a bit of up front thinking about design, usability and accessibility? Isn’t technology supposed to make life easier? Isn’t mobile technology about the convenience of it all. It sure ain’t convenient for me to have to dig around for my glasses just so that I can read your dumb app or game. And I can’t imagine what it’s like for people with a more serious impairment or disability.

So, app developers, accessibility isn’t just about the disabled minority. It’s about the able-majority. Your day to day customers. If you’re taking the business of apps seriously, then it’s about time you took your customers seriously too and took some simple steps to address this. Maybe the first step is to read up on this over at the Vodafone Foundation Smart Accessibility Awards website and maybe attend one of the upcoming workshops in Edinburgh, Belfast or one of the other cities we’re visiting.

And if you’re in the fortunate position of already having done something fantastic in this area, don’t forget to enter the awards. Let’s hear it for the good stuff out there.

Vodafone Smart Accessibility Awards open for entries

As you may already be aware, the lovely people at Vodafone Foundation have set up the Smart Accessibility Awards http://developer.vodafone.com/smartaccess2011/ which I am actively involved in. To remind you quickly, these awards are to celebrate apps that help people in four key areas: Social participation, independent living, mobility and well-being. The awards are open for entry now and the closing date is 15 October. These global awards are open to businesses of all sizes. This one isn’t just about start-ups.

As part of this initiative, Vodafone Foundation Smart Accessibility Awards, ICT KTN http://www.ictktn.org.uk and the UK-based Mobile Monday chapters have teamed up to bring you a series of half-day workshops looking at this area specifically which will run in September and early October. Registration is now open for the workshops in Edinburgh and Belfast and we’ll have details in the next few days about further workshops in London, Manchester, Amsterdam, Madrid and hopefully Frankfurt.

Sign up here to attend the workshops in either Edinburgh or Belfast.

And if you’re interested in attending one of the other workshops, please add your name on this form and we’ll notify you when the registration goes live for the workshop you’re interested in.

A bit more about the workshops…

The goal of the workshops is to inspire and enable application developers to create useful tools for people who have visual, aural, cognitive or other impairments by helping them understand and empathize what life is like for people in this situation. This empathy and understanding is created by bringing together developers and accessibility advocates and people with impairments to exchange information, and allowing developers to experience simulations of being impaired.

App developers who have had the opportunity to experience as directly as possible, first or second-hand, what it means to live with specific impairments, and have been put in touch with the larger community around accessibility, create more effective apps to better the quality of life for everyone. The result not only helps people with major disabilities, but also people with minor or temporary impairments, for example due to ageing or illness.

The format of the workshops will be discussion based and there will be technical people on hand to answer specific questions related to Android, but there will be different speakers and contributors to reflect the local scene.

In planning these workshops, I’ve been researching this area as it’s not one I knew anything about. But I’ve come across some fantastic case studies and personal stories so I think the workshops will be both interesting and useful if you’re into any kind of mobile app development. And it has really made me think differently about what accessibility means as it’s all to easy to think that it’s just about severe disabilities. My plan is to share some of the workshop findings and case study examples here, time permitting.

Food for thought from Yiibu

I love Yiibu’s Bryan and Stephanie Rieger’s presentations. They always provide so much food for thought. This is their latest one about letting go which was presented at DConstruct in Brighton today. I defy you not to get something out of flicking through this presentation – not least it’s been put together so beautifully. And it’s essential viewing (and thinking) for mobile designers, developers and entrepreneurs.

Letting Go

View more presentations from yiibu

Give me just a little more time

And my love will surely grow.. Yes, that’s the lyric to a song from the 70s by The Chairmen of the Board. But it’s how I feel about so many location-based, time-based, relevant-for-me advertising.

Like a lot of people, I’ve signed up to my localised Groupon, Living Social and other services and it feels like I’m being bombarded by time-based deals. I’ve also recently signed up to Moshogo, which tells me about events going on my local area. A useful service in theory. But they’re all making the same fundamental mistake. They’re not giving me enough time.

With Moshogo, I receive a daily mobile-optimised email of what’s on today in my local area. And it’s really comprehensive and well put together. But by the time I read the email – even if it’s first thing in the morning, it’s simply too late. I don’t have time to get myself organised and friends organised to go and do something that starts in an hour’s time – no matter how amazing and how relevant it is for me. I probably need a selection of what’s on highlights twice a week and then I click through to the site for more. Or maybe I need to have the choice to hone the selection even further so it’s truly personalised.

Like a lot of folks, I do love a bargain. So in theory, Groupon style deals should work for me. But it doesn’t. With Groupon and its clones, it’s the same. I’m worn out with being shouted at as to what to buy right now. I’m just not that impulsive when it comes to shopping and making decisions about what to buy and what not to buy. I don’t think I ever was. And I’m sure I’m not alone in this.

Back in the mists of mobile time at the start of the century, I worked at a start-up called ZagMe where we sent text message coupons to shoppers at Lakeside and Bluewater shopping malls (the two largest in Europe at the time). These text messages were offer-based and sent while shoppers were actually out shopping. (Yes, I know. We were at least 10 years ahead of our time. We learned that one the hard way). We experimented a lot with timing of offers. And we learned two key things.

Firstly, the offers we sent as people arrived at the shopping mall were the ones most likely to be redeemed.

Secondly, time-based offers had to give the shoppers enough time to redeem the coupon without them having to charge across the shopping centre to meet the deadline of the offer. So offers that were time-limited to an hour were a no-no, but offers that could be redeemed any time that day were more successful.

So Groupon, Living Social, and those of their ilk. Please, give me just a little more time.

The UK Mobile Movement–we’re mad for mobile

For those of us who have worked in the industry for a while, none of this new research from Google about the UK mobile market will come as a surprise. The upshot is that UK smartphone customers are using their mobile phones for everything from search and entertainment to buying their weekly groceries, and more. But if you still need some convincing, or your client needs a nudge in the right direction, then tell them to look at this video from Google and download the full study here.

You can also go straight to the video’s page here http://www.youtube.com/watch?v=bXWViuSjB3A

UK mobile internet usage on the up

No big surprise in that headline I guess. We’ve only seen an upward trend with mobile internet usage, but it’s nice to have the facts to hand in the latest report from the Office of National Statistics (that’s a UK government department in case you didn’t know). You can download the full press release from http://www.ons.gov.uk/ons/dcp171778_227158.pdf

Key points:

• 17.6m mobile phone internet users in the UK which represents 45 per cent of Internet users used a mobile phone to connect to the Internet compared with 8.5m (23%) in 2009
• 6 million people accessed the Internet over their mobile phone for the first time in the previous 12 months
• The use of wireless hotspots almost doubled in the last 12 months to 4.9 million users from 0.7m in 2007
• 21 per cent of Internet users did not believe their skills were sufficient to protect their personal data
• 77 per cent of households had Internet access

Interesting to note also, that women are joining the mobile internet generation: the number of women using mobile phones to access the Internet has more than doubled, from 18 per cent of Internet users in 2009 to 39 per cent in 2011. And also there is strong usage from younger people. This is a change in pattern and I guess is down to more economical ways of accessing the mobile internet (via hotspots and better managed data pricing) as well as more usage of touchscreen phones which makes the experience more enjoyable.

I’ll leave you to read the rest about online habits. Bottom line is, everything is going up.

Hat tip @addictivemobile