For those of us who have worked in the industry for a while, none of this new research from Google about the UK mobile market will come as a surprise. The upshot is that UK smartphone customers are using their mobile phones for everything from search and entertainment to buying their weekly groceries, and more. But if you still need some convincing, or your client needs a nudge in the right direction, then tell them to look at this video from Google and download the full study here.
You can also go straight to the video’s page here http://www.youtube.com/watch?v=bXWViuSjB3A
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