Friday, December 22, 2017
It's predictions season... Here are GP Bullhound's Top 10 for 2018
1. Tech giants face political scrutiny
Inevitable I think. It's not just political scrutiny, I think tech giants will be under greater scrutiny from their customers and users, especially around ethics and security issues (see next point).
2. Consumer cyber security becomes a number one issue
About time - our digital lives feel so precarious when so many companies and organisations are getting hacked for personal details.
3. Mobile usage will exceed TV in China
I haven't followed the Chinese market much to date but this is certainly interesting if China is one of your (potential) markets.
4. Language recognition and translation becomes everyday
Hmm, I've never really thought about this much, but I do like the automatic translations of Facebook posts. Some of the translations are pretty good.
5. The death of email
I've seen this prediction in the past, but it never seems to happen. Email is still very effective when it comes to marketing, I can't see it dying in 2018. I think we're reducing reliance on it, but death is probably too strong a word.
6. International labour arbitrage flourishes
This is interesting. As cost of living increases, small tech companies move to cheaper tech hubs. This bodes well for UK cities like Leeds and Manchester and European hubs like Berlin and Barcelona. This kind of activity has been touted for a year or two now but I see no sign of tech start-up activity decreasing in London. If anything, it's still growing.
7. Organic expansion and consolidation of software sector
The return of SAAS. If SAAS is your thing, then I highly recommend Mark Littlewood's Business of Software conferences in the US and Europe.
8. Industry 4.0
The digital transformation and manufacturing i.e. the next industrial revolution. Not my area of expertise but feels kind of inevitable. The rise of the robots and AI etc.
9. The rise of Blockchain and ICOs
No big surprise there base on activity in the last month alone. ICO stands for Initial Coin Offering (Wikipedia definition here) and is the crypto currency equivalent of IPO. Blockchain and crypto currency are topics I plan to learn more about and cover more in 2018.
10. Augmented reality breaks through
I think this will happen. Arguably, it's already happened as the little dot on Google Maps that moves according to our position is Augmented Reality. It's so pervasive, we hardly notice it. Note that AR is not VR. They are similar but different.
The report is well researched and each point is examined in some detail so I think it's well worth a read. They also review their predictions from last year and they weren't far off... You can download the report for free from the following link in exchange for your contact details.
Day 22/25 Blogmas