Sunday, December 03, 2017

Another contender for favourite Christmas TV advert

You may have read my previous post about this year's contenders for best Christmas TV ad. We'll, there's a new contender from The Co-Op.

The firm deliberately held off from going live with their advert until December. Their feeling was that the Christmas season doesn't start until then and there's too much of a rush to get your and out in November. They wanted to avoid the rush, and I think they probably have a point. But that's not why this advert is a contender for me.

This advert, set to the Britpop classic, Tender, from Blur, has a genuine community feel about it. That's not down to casting the right actors. This is down to choosing genuine community groups rather than faking them. Not only that, but my cousin appears in it! The choir she sings for, The Silver Choir from Wigan, is featured throughout the advert, my cousin, Anne, included. 

The ad has been on rotation on the TV this weekend so it's put a smile on my face every time I catch a glimpse of my cousin and hear her, her choir, and the other local community groups, singing Blur's Tender. The track has been released to raise funds for charity and is in the race for the Christmas number 1 slot.

Here's the ad below for you to see for yourself and more about the ad campaign here.

In case you're wondering which one my cousin is, she's most easily spotted in the end scene wearing a blue dress.

Day 3/25 Blogmas

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