Thursday, February 23, 2006

Operator's Greed puts creativity at risk

Victor Keegan (no relation) has written an interesting piece in today's Media Guardian about how the mobile network operators are hampering creativity within the mobile space (thanks to Deirdre for the link to the article).

I totally agree that data charges are reprehensible. As an example, I downloaded a 'free' video clip of Prince of Persia from an advert on the tv a couple of months back (you know the kind of thing 'text xyz to 12345 and get blah blah blah'. Well I tried it and it was pretty good - nice wapsite, quick download of the video etc. However, what I had no idea of was what the data charges would be. It seems, that if I was on Orange pay as you go, then the 460kb clip I downloaded would have cost me £9.20. Yes, you read that right dear reader... NINE POUNDS AND TWENTY PENCE or USD 16 or Euro 13.5. Hmm. Now, that's expensive for something that's *free*.

Anyway, the article is well worth a read, as is his previous article on 3G charging.