ICE - In case of emergency

Steve Flaherty alerted me to this one. Simple but effective - add an entry to your mobile phone book starting with the letters ICE so the emergency services know who to cal for youl in an emergency. Another idea that has gone viral in doublequick time alongside Alfie's We're Not Afraid site. The beeb has covered it too and I've had several more emails about it from friends and colleagues. Go do it!