Friday, June 07, 2013

The Everything Guide to Mobile Apps

The Everything Guide To Mobile Apps has brought together the insights of more than 25 mobile professionals, practitioners and pundits to identify market trends, best practices and key lessons learned in developing, distributing and promoting mobile apps. I’m pleased to say that I’m one of them and I contributed to the sections looking at social media and networking. The guide is aimed at SMEs to help them learn how to make and app, get discovered in the app store, create a successful marketing strategy and connect with customers and boost their businesses.

Mobile app downloads are set to reach 81 billion by the end of this year according to eMarketer, so the pressure is on for companies to tackle the business and technology challenges of making and marketing a winning app. Published at the end of March in print and on kindle in the last few weeks, this is probably the most up to date guide on the market.

The book is in an easy to read style, with key points highlighted as well as pointing readers to further useful and mostly free, resources. Even if you have some experience, you’ll probably find some useful insights in there that you hadn’t come across before. And it’s less than £10 in the UK at the moment!

The Everything® Guide to Mobile Apps is available now at Amazon in Paperback or Kindle

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