And here’s my bi-monthly column in Mobile Marketing Magazine about it. I’m on the last page. I’d welcome your thoughts. Is there a skills gap? Will the mobile marketing & advertising sectors reach their full potential despite the skills gap? What can or should we be doing about this?
I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona and beyond (Swedish Beers and Heroes of Mobile). I write here about mobile technology and media and other things I'm interested in like theatre, art, crafts, business and life.