My friends at Ribot have just had a site revamp and a new look and very nice it is too. More importantly though, they’ve shared their Tesco case study. It’s essentially a history of how Tesco’s mobile shopping services started and evolved and it’s a very interesting read. Whether you’re in retail or now, it’s well worth a look. And yes, I do get a little mention!
http://ribot.co.uk/case-studies/tesco-groceries/
And while we’re on about interesting things, I thought this article by Jerome Ribot was really interesting about cognitive biases and their effect on developing products. Applying psychology to the process is very relevant, especially since it is so hard to stand out when it comes to digital.
http://ribot.co.uk/thought/6-cognitive-biases/
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