Tuesday, July 12, 2005

Seth Godin comes to town

Despite having just got back from Cornbury and it was a really really hot day, I headed off into town to go to the Seth Godin Marketing Soiree at The Texas Embassy by Trafalgar Square. About a hundred or so people turned up including a few folks I know - Lloyd Davis, Robert Loch and Paul Birch, Deirdre Molloy and my festi pal, Sarah Williamson. And I met some new people too. So there was a real buzz about the place.

We went through to the dining area and helped ourselves to some dinner (more fajitas) and sat ourselves down and Seth started talking. He was a very engaging speaker and had some pertinent things to say about how marketing is dead and long live marketing. Rather than me explain it all here, I suggest you check out the podcasts yourself and read his new book - All Marketers are Liars and check out Seth's blog.

Interestingly, even though there were a lot of women at the event, no female asked a question. Maybe it was due to the fact that if you asked a question, you had to ask it wearing a long liar's nose. Now that nose (as modelled here by Robert Loch) just wouldn't go with my outfit I'm afraid.


  1. Nice write up. I think it's really interesting that we were all so accepting of this nose thing - ie that it was preferable to the women in the audience to not ask a question at all than to ask a question but defy the nose rule and that for the men, not even putting on a stupid nose and looking a right plonker was going to stop them from sharing their brilliant wisdom with the rest of the room.

  2. Another reason why maybe the women didn't ask questions is that the fake nose that you had to wear looked like a pe..s
    and what woman wants to wear one of those?

    Leonard - The Priest


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