The Decline of Newspapers hits a milestone

One for my media /newspaper followers and digital/mobile advertising types. Yes, it relates to US figures, but the figures are telling. I think there's also some more thinking required about digital advertising and why that's not growing for media outlets.

Click through to the comments and further reading.

Post by Helen Keegan.

Reuters Institute Digital News Report 2013

The rather good Reuters Institute Digital News Report 2013 is out now. It’s quite a long report – you can download a copy here and below you’ll find the PowerPoint charts that support the report.

I won’t lie, there’s a lot to read here and, clearly, a lot of work went into it and I will be taking my time to go through it all.

The short version based on what I’ve read so far is…

• News is becoming more mobile, more social, and more real-time
• Digital patterns becoming more entrenched – particularly amongst the younger half of the population
• Audiences increasingly want news on any device, in any format, and at any time of day.
• Digital revolution is not proceeding at an even pace in all countries.
• Social media take-up varies across countries
• Ever-greater competition and more disruption to business models to come
• More people say they've paid for digital news in the past 10 months so there’s still hope

Some of these points are no surprise to those of us working in mobile. And it just confirms that the pace of change is fast. Even if you’re not in the newspaper industry, I think this is worth a glance as it reveals some key trends that are relevant and of interest to other sectors.

Based on the methodology, the UK findings are perhaps the most pertinent as that’s where there were the highest level of respondents. Of course, they did only survey a limited amount people so it’s a representation but the data was weighted to targets set on age and gender, region, newspaper readership, and social grade to reflect the total population of each country. The sample is reflective of the population that has access to the internet.

As if you need any further convincing that now is the time to get your mobile strategy sorted, maybe this reports will be the nudge you need if you’re not already on the case.

Interested to hear your thoughts and examples of other recent reports that back up or contradict Reuters’ findings.

 

Reuters digital news report 2013 from Nic Newman

Eve Pollard Tells It Like It Is

A few week’s back, I attended the rather marvellous Sound Women Inspiration Festival 2013 held at the BBC’s facility in London’s West End. Soundwomen as an organisation is about supporting women working in audio and radio. Their first festival was a day to celebrate women’s achievements at all levels both within radio and audio, but also other sectors too. No I don’t work in radio, although I do like podcasts and podcasting, but I figured the issues facing women in that industry are very similar to the issues facing women in mobile, broadcast, science and more. And hey, the fabulous Eve Pollard (aka Granny Bonkers) was on the line-up and the ticket price would be worth it to hear her story alone, let alone anyone else’s. I was right. Eve was witty, insightful, engaging, energetic and motivating. I took lots of notes. Here are some of them. Bear in mind the talk was aimed squarely at women!

• Be honest
• Be angry (yes, it’s ok to be angry in the workplace or anywhere else)
• Be real (as in true to yourself)
• Have an opinion (This was one of Russell Buckley’s key pieces of advice to me when we first started working together back in 2000.)
• Make trouble (apparently we’re rather good at it, according to Eve).
• Believe in what you do – yes, women do have to work harder but believe in your work and what you bring to it.
• Pay attention to detail and to knowledge. You will have to be better at this than your male colleagues and this will give you an edge.
• Don’t miss out on the networking. Seriously, don’t miss out on the networking. It’s important. Eve would go home after work and put her children to bed (broadcaster Claudia Winkleman and son Oliver Lloyd] and then go back out and hang out with colleagues in her team. The drinking with colleagues thing was really important for bonding and team-building. She also shared some tips about how you don’t have to keep up with the drinking… take your drink into the loo with you and tip it down the sink; take a big bag with you and put your drink in your bag to chuck away later (ok, your bag might be a bit wet and sticky, but better that than a hellish hangover or getting yourself into state). (My personal tip here, don’t feel you have to drink alcohol. Give yourself some rules to stick by such as every other drink being a soft drink or not drinking after a certain time. People don’t really question them. Also, buy the round then you can buy yourself a soft drink and nobody knows.)
• Don’t use the S-word. What’s the S-word, I hear you ask? It’s the word ‘sorry’. Apologies don’t figure in a man’s world. They figure too much in a woman’s world. Learn from the men and don’t use it. (For the men reading this, we’d like you to apologise now and then where it’s due.)
• Read the book 'Rich Dad Poor Dad, what the rich they tell their children about money’

. Eve highly recommends.

Don’t iron. If you have a baby, put the baby clothes under the sofa cushion and sit on them. They’ll be nice and flat. When the child gets a big bigger, fold them in half and then put them under the sofa and sit on them. Seriously, life is too short to spend it ironing.

Marry the right partner. She was very clear on this. You need someone who will really share the home tasks with you and be able to support you in your work and your life as much as you can support them in theirs. Sheryl Sandberg says something similar in her new book, Lean In: Women, Work and the Will to Lead.

Live near work. Eve was adamant about this. Don’t waste your life commuting. Little children don’t need leafy suburbs to thrive, they need time with their parents. They’ll get that if you live near work. Of course, Eve did add that that may be more difficult these days in central London…

You need your running away money. Don’t tell anyone about it. Don’t tell anyone else where it is. This is more about knowing that you have the stash and could run away if you had to than actually having to do it. It will mean you feel less trapped.

Don’t sweat the small stuff. Life is too short etc.

Stop being judgemental about other women. Even if you hate them. Women get a hard enough time without other women judging them. Sometimes it’s hard but do your best with this one.

Worry about your salary – this buys you time. Women typically don’t negotiate their salaries. Men start negotiating their salary from their very first job. Time for women to do this.

Don’t feel you have to be moving forward all the time. Things sometimes take a bit longer. Eve stayed in the same job for 10 years before making the leap up the career ladder. Don’t feel you’re lagging behind if you do this. You’re not. You’re just taking your time.

Decide early on about your uniform. It will save you masses of time in the mornings plus you’ll always know you look good and you’ll feel comfortable. One less thing to worry about.

Eve also noted that she’d dealt with both Murdoch and Desmond during her career and had some tips on how to deal with very rich, very powerful men.

• Be straightforward
• Be charming
• Be well read (so you can tell the multi-millionaires something they didn’t know. She suggested reading the Wall St Journal for this.)
• Be yourself.

On asking for more money… Murdoch once told her that no woman had ever asked for a raise when Pollard first started the Women in Journalism organisation in 1994. One of the most popular sessions the group ever ran (and now run regularly) was the one on how to negotiate for more money. I’m keeping my eyes peeled for that one. Eve told us:

• Be cool
• This is what I am doing and what I’m bringing to you.
• It’s not about you.

So there you have it. The notes really don’t cut it compared with being there in person but I hope you found them useful.
A big thank you to the Sound Women crew who put the event on. It lived up to its name of ‘Inspiration Festival’ and the speakers certainly inspired me. The stories I heard will stay with me for a long time to come.

Have E-Readers Peaked?

I’ve been pondering about getting an e-reader. A dedicated one since I’m so easily distracted by my phone, laptop and tablet. It’s just too easy to switch to chatting on Skype or seeing what my friends are up to on Facebook or Twitter. I also feel I don’t read enough. It’s not for want of books. I have absolutely loads of them! I think I’ve bought them in the hope that you can read by osmosis by them simply sitting on your bookshelves for long enough. I fear that doesn’t actually work…
So I polled my smart friends on Facebook and asked for their recommendations. I wondered if there were viable alternatives to the Kindle. And if not, which Kindle anyway as there are several to choose from? Well, opinions were divided. There was much love for various versions of the Kindle but there were votes for the Nook and Kobo, and also for iPad and iPad mini (although, that wouldn’t work for me and how easily I get distracted). There was even a vote for the iPhone and, from a digital enthusiast, for old-fashioned paper books. I’m as confused as I was before I asked the question. With all the books on my shelves, it’s arguable as to whether I need an e-reader at all since I have several years worth of reading just a few feet from where I’m sitting right now. Hmm.
It raised some interesting questions about the future of e-readers and then I came across this article from MIT Technology Review which suggests that Amazon may well have undermined the e-reader market it created. It looks like sales of e-readers are falling in favour of general purpose tablets.

Of course, these are analyst predictions rather than actual figures for 2012 and 2013 so, we don’t actually know yet. And anecdotally, I see a lot of e-readers on the London Underground every day. And a lot of my friends are enthusiasts judging by their comments.
You may be thinking why this matters anyway? Well, as the author of the MIT article says, it matters because the future of book publishing will be influenced by what devices we use for reading. I’m convinced my reading overall is much higher because I’m online most of the time, but I am most certainly reading fewer books, magazines and newspapers as my time is taken up skimming twitter timelines, glancing at blog posts and reading the first couple of paragraphs of something and then moving on. My attention span is not like it used to be. And if I want to read anything longer than a few paragraphs and really take it in, I have to print it off and read it offline.
Even if dedicated readers become a niche hardware product, e-reading services like Amazon’s Kindle ecosystem most definitely will not be niche. Book stores are already in trouble on the High Street. It’s very hard to compete with what Amazon can offer online, even without the Kindle. But being able to pick up a book on one device, leave it and pick up the book again on another device, exactly where you left off, is almost magical and a very powerful reason for using.
So, will I be treating myself to an e-reader? Not just yet. I’m going to try and work through a few of the books on my bookshelves first.

Accessibility doesn’t have to be boring

Back in 2011 when I was working on the Vodafone Foundation Smart Accessibility Awards, I didn’t have a clue about the world of accessible mobile applications. And I’m not sure that many other people had a clue either beyond a small group of enthusiasts. Much of the services I came across were ugly and institutionalised. The devices looked medical and screamed out ‘I’m disabled and helpless’. And I haven’t met anyone yet who wanted to be labelled in such a way. Not only that, but I discovered that some of our favourite household appliances, such as the cordless kettle, were first designed with disabled access in mind. That means that accessible design can appeal to and be useful to everyone.

I’m pleased to see that, a year or so on, things have improved somewhat from my first foray into the sector. Today, I stumbled across a couple of entries to this year’s Innovate UK’s digital inclusion contest and I really liked both of them so I’m sharing them with you.

First up is Novoda’s Tribble. It’s a prototype for a doorbell connected to your smartphone. Initially aimed at people with hearing impairments, but it’s clear from the concept that it’s useful for anyone and in other situations. Have a watch of the video (with subtitles).

 

Next up is Acuity Design’s concept for PaperRound. This is a news navigation system for those with visual impairments. Again, it’s a neat idea and one that isn’t restricted to those with visual impairments. Other people would find it useful too. The concept and design is explained in some detail in this blog post. If you’ve ever tried to use the internet the way a blind person has to, you’d find it pretty demoralising. PaperRound is one way to make the experience much more enjoyable.

Both these examples show that accessibility doesn’t have to be boring and it doesn’t have to scream out at you ‘I’m disabled and needy’. Best of luck to both companies in the contest. I’ll be keeping an eye out for other entries and to see who wins funding.