I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona and beyond (Swedish Beers and Heroes of Mobile). I write here about mobile technology and media and other things I'm interested in like theatre, art, crafts, business and life.
Monday, August 29, 2016
The Trouble With Big Cities
As a city, Worcester seems to be suffering from lack of job and career prospects, especially for young people, despite being home to a large university. It's a nice enough place to live with beautiful countryside nearby, a river running through it, a sizeable Marks & Spencer in the High Street and some lovely places to eat and drink. But that's the trouble, the new job opportunities in the city are all hinged on retail and catering jobs. Gone are the days of the big employers like Kays Catalogue, Dents Gloves, Cinderella Shoes, Worcester Royal Porcelain and Metalbox. Maybe, it was like this back in the 1980s when I left school. The majority of my generation left Worcester at the earliest opportunity. A few stayed, but they could be counted on the fingers of one hand. A lot of us left for London. I certainly did and I wasn't alone.
I'd love to see an innovation space in Worcester - in the city centre - showcasing young retail and creative talent and giving them the opportunity to try out their ideas in the city and providing a business hub. I've always thought the old Corn Exchange would make a great space for that. It has been lying empty for so long with a string of failed restaurants behind it, yet it's in a central location in an interesting and historical building. Or failing that, the Angel restaurant could be reverted back to a market hall but focused on new retailers and have a mix of small office and retail units. I'm heartened to find out that there is an organisation who have similar desires called The Kiln. I'm interested to see what they come up with and wish them every success.
I mentioned all this in passing in a conversation I had with friend and retail expert, Eva Pascoe, and she was telling me that the network effect of new technology was boosting cities and was keeping smaller towns and cities down. It's not something I'd really heard before but it made sense. This article, 'The problem with London Guilt' explains how that works in more detail and why London has become so dominant over other British cities over the years.
I'm not sure where that leaves places like Worcester but it makes for interesting reading to understand the dynamics we're living in right now and why the focus is on 'smart cities' rather than 'smart towns' or 'smart villages'.
I welcome your thoughts and comments on the topic.
Monday, June 03, 2013
What will work look like in the 2020?
A tricky question, but one that I was asked recently. My answer…
It's hard to predict the future of work, and seven years is not that far away. Seven years ago was 2006. I had moved to a Symbian Smartphone - probably the N70 at the time. I was using the odd app and game and had limited use of mobile web. I had started to use Twitter, LinkedIn and Facebook. Fast forward to 2013 and I'm using an Android smartphone with email, web, games, music, alarm clock, messaging, social networking and more. I'm still using my laptop for 'work' stuff but my media consumption is primarily mobile. By 2020, we'll have devices that are lighter and smarter, with better battery life. We may have broadband connectivity across the whole of the UK. All sectors will be affected in some way by mobile technology - whether it's remote monitoring of our health or checking that our washing machines are working properly. People will need to adapt and learn and not be afraid of technology. It should be seamless and invisible to take the fear away and proper respect should be given to privacy and data. Whether we've worked that all out by 2020, time will tell.
I think others had better answers, so go and read the full article here. You may also find Russell Buckley’s thoughts on the topic interesting from last April.
Wednesday, July 25, 2007
Want to work as senior designer doing mobile things?
Friday, April 13, 2007
Are you a freelance J2ME developer?
Tuesday, February 27, 2007
Marketing Manager Job Opportunity with mobile marketing and advertising company
Fancy a job as a marketing manager for a funky, well-funded, mobile advertising and media company aimed at the under 30s? Do you have youth marketing experience and a can do attitude and hands-on approach to things? Can you also put together good copy for web, wap and print and have good ideas about marketing and PR? Well, then you need to talk to Ben Rosen at ARN Consulting about a role he has going with one of his clients.
The role involves creating and running marketing and PR campaigns, appointing and managing agencies, working out budgets and keeping to them, working out ROI, carrying out and acting on market research and generally being a hands-on marketer. Your patch will cover Europe,
