It’s Wednesday, there must be mobile stuff to write about…

Whilst I have a bit of blogging mojo going on, best share a few links with you and why I think they’re worth a look.

There’s an app for that. Or so the saying now goes.

The English National Opera joins the iPhone bandwagon and have put together a rather nice mobile application for opera buffs. I would test it, but I don’t have an iPhone. But since iPhone apps are essentially skins to a browser it shouldn’t be *that* hard to make a mobile web friendly version. I await with anticipation. And if the ENO can do this, surely it can’t be long before the rest of the West End realise that mobile is core to their digital strategy. I live in hope being partial to live theatre ‘n all.

And for the tiny tots in your life, there’s an app for potty training too. Read all about it here.

And with 65k other applications in the iPhone app store, marketing is even more critical to get your app noticed and sold. So there are some tips in this article ‘How to get to number one in the App store’. My caveat being that there is more than one App store out there and there’s more than one device where you can use and download apps. Also, the article isn’t as in-depth as one might like, but it’s a start.

There’s another ‘top tips for the iPhone app store’ type article over at AdAge as well which is also worth a look. It includes a handy checklist which they expand on in the article:

1. Make it useful or entertaining.
2. Use an analytics tool.
3. Make your app free, at least initially.
4. Release your app midweek.
5. Promote it.
6. Make it social.
7. Collect feedback.
8. Refresh continuously

Where are the women in mobile? Well Mobile Marketer wants to know and are asking the mobile community to nominate some lady experts in mobile marketing in particular. Of course, they’re hot on the heels of Mobile Entertainment Magazine’s Top 50 Women in Mobile Content 2009 list (I’m thrilled to be in the ME list, 2nd year in a row no less, alongside some eminent colleagues and friends). My take on this is simple.

Tanla Mobile Marketing & Advertising Guide 2008

View more documents from Helen Keegan.

And last, but by no means least, I’ve uploaded The Tanla Guide to Mobile Marketing and Advertising 2008 I wrote up to Slideshare. I wrote and compiled it at the end of 2007 so it’s a little out of date, but there are enough case studies and examples to keep you going that are still more than relevant today. The guide also includes essays and articles from fellow mobilists including Tomi Ahonen, Russell Buckley, Jessica Sandin, Daniel Appelquist and Mike Short. The font size is miniscule so make sure you increase that before you print off or read off your screen. Go download it, it’s free!

Technorati Tags: iphone,app store,mobile marketing,mobile advertising,guide,opera,potty training,mobile internet,marketing campaign,marketing

The Tanla Guide to Mobile Marketing and Advertising

If you're reading this blog, then the chances are you have some interest in mobile marketing, advertising and media. And if that's the case, then the chances are you'll find Tanla Mobile's Guide to Mobile Marketing and Advertising very useful. (At least I'm told that it's very useful and worth a look - it's hard to judge your own work).

I wrote the guide for them and it was launched at Mobile World Congress back in February this year. It also has contributions from other experts in the field including Mike Short, Tomi Ahonen, Daniel Appelquist, Gillian Kennedy, Russell Buckley (of Admob and Mobhappy fame), Ben Tatton-Brown from MedioSystems, Gerry Drew from Tanla Mobile, Steve Flaherty and Jessica Sandin.

The content is based on the training courses I've been running for the last few years for the IDM, e-consultancy and the University of Westminster and covers everything from SMS to Mobile TV and discusses the implications for marketers.

The guide is available as a pdf download from the Tanla Mobile website slideshare*. There are a few hard copies available upon request. Just drop me an email to say who you are and where you are if you'd like a hard copy and I'll see what I can do.

*Update September 09: The guide was written in the Autumn/Winter of 2007 but I've had a few requests for it recently so I've put it up on slideshare for you.

Are you going to World Telemedia?

I will be there in Amsterdam as I'm speaking on a panel on the Thursday afternoon about how the advertising and branding world is following TV and print media in to using interactive media for marketing and revenue generation. I will be ably accompanied on the panel by some interesting folks...

Sven Tollmien, Senior Trend Consultant, Prodiction & Marcel Pirlich , Arvato Mobile & Christopher Quente, Berger Baader Hermes Digital
Helen Keegan, MD, Beep Marketing
Marco Priewe, MD, Atlas Interactive
Mark Slade, MD, 4th Screen Advertising
Dolf Kars, CEO, Video Strip
Dave Barker, MD Europe, EnPocket
Mark Brandon, COO, Siren
You can check out the full programme on the World Telemedia website.

And then if you're interested in the future of mobile adult entertainment, my friend and colleague, Steve Flaherty, is speaking on a panel covering just that, with his particular specialism being mobile TV. The panellists are:

Patrick Fischer, Product Manager Mobile, NEXT ID GmbH
Steve Flaherty, Co-Founder, Respond Mobile
Richard Skaife, Managing Director, 739 Mobile
Christian Amicabile, GM, Candywall
Markus Kritscher, Regional Manager CEE, Mindmatics
Ofer Zur, Business Development Manager, Mobival

And if you are going to be at World Telemedia, then be sure to join the Tanla Mobile party on the Thursday night (26th April). Judging by their generosity at Swedish Beers this week, I reckon it'll be a really good one and I've just been tipped off by Lee, their lovely marketing lady, that it's being held in the downstairs bar of the Supper Club from 10pm onwards which is just a few minutes walk from the Grand Hotel Krasnapolski. To get your (free) ticket, please visit Tanla Mobile's stand at World Telemedia. And I'll see you at the party.