Whilst I have a bit of blogging mojo going on, best share a few links with you and why I think they’re worth a look.
The English National Opera joins the iPhone bandwagon and have put together a rather nice mobile application for opera buffs. I would test it, but I don’t have an iPhone. But since iPhone apps are essentially skins to a browser it shouldn’t be *that* hard to make a mobile web friendly version. I await with anticipation. And if the ENO can do this, surely it can’t be long before the rest of the West End realise that mobile is core to their digital strategy. I live in hope being partial to live theatre ‘n all.
And for the tiny tots in your life, there’s an app for potty training too. Read all about it here.
And with 65k other applications in the iPhone app store, marketing is even more critical to get your app noticed and sold. So there are some tips in this article ‘How to get to number one in the App store’. My caveat being that there is more than one App store out there and there’s more than one device where you can use and download apps. Also, the article isn’t as in-depth as one might like, but it’s a start.
There’s another ‘top tips for the iPhone app store’ type article over at AdAge as well which is also worth a look. It includes a handy checklist which they expand on in the article:
- Make it useful or entertaining.
- Use an analytics tool.
- Make your app free, at least initially.
- Release your app midweek.
- Promote it.
- Make it social.
- Collect feedback.
- Refresh continuously
And last, but by no means least, I’ve uploaded The Tanla Guide to Mobile Marketing and Advertising 2008 I wrote up to Slideshare. I wrote and compiled it at the end of 2007 so it’s a little out of date, but there are enough case studies and examples to keep you going that are still more than relevant today. The guide also includes essays and articles from fellow mobilists including Tomi Ahonen, Russell Buckley, Jessica Sandin, Daniel Appelquist and Mike Short. The font size is miniscule so make sure you increase that before you print off or read off your screen. Go download it, it’s free!
