Wednesday, February 03, 2010
Only for girls?
I know facebook is not known for its fantastic advertising. It really is tedious to be told that you're lonely and old and must be looking for a man if you're a single women of a certain age. Equally the offers for free Uggs, dresses or whatever because you're a specific age are meaningless drivel too. What has age got to do with it? Anyway, this advert just appeared when I was on facebook just now and it's wound me up so much I'm sharing with the world. Yet another example of lazy marketing, of dumbing down for girls. I know it's an affiliate who has set it up rather than Vodafone. But it's still a Vodafone offer ultimately that the affiliate is using. You can see what it clicks through to here: http://tbgadserver.com/vodafone/simonly/girls.php So, I'm wondering do boys get offers for blue phones saying 'only for boys'?! Quite. Thought not. And the industry wonders why smartphones are still skewed 75% male which impacts on the uptake of mobile apps, mobile web and more sophisticated mobile services.... Grrr.