Well at least that's what Google's Eric Schmidt says:
Now mobile, that's different. That niche has such potential, Schmidt believes, that it will eclipse the tethered business it already does by way of home and office computers.
"Over time we will make more money from mobile advertising," Schmidt said. "Not now, but over time."
Google Ads: Emphatic 'No' on Homepage, but Mobile Will Be Big | Epicenter from Wired.com
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