- Mobile music price scandal (well billshock based on data charges) is a hot topic. Flat rate, easy to understand data plans are the answer IMHO and although we're moving towards that, we're not fully there yet.
- On device portals still going strong with Picsel powering KTF mags in Korea
- Mobile spam alienates users. Getaway! Of course it does, d'oh! Remember spam is in the eye of the beholder.
"The survey, carried out by research company GfK NOP, found that 64 per cent of users admitted to being annoyed by marketing offers received from mobile service providers. The survey also found that 70 per cent of phone users found the offers irrelevant to them.
The strategy of texting or phoning users with unsolicited offers appears to be failing with only 11 per cent of the 752 respondents surveyed buying products as a result of receiving an offer from their operator."
Of course, what they're missing here, is that an eleven per cent response rate is very high compared with other marketing methods. And in fact, if a network operator is sending a message to their own customer it isn't *legally* spam although it may be perceived as spam by the recipient if it's unwanted.
- Personalise your mobile with death and destruction in China... not sure why you'd want to, but hey, there's probably a market for it, unfortunately.
- Mobile advertising is working according to 2ergo and o2 (well we kinda knew that already from Admob's success with serving over 5 billion ads to date...)
- Turn your website or blog content into a phone call with Unwired Nation (sounds similar to one of the things that Spinvox can do)
- T-Mobile's video poker service has had over 60,000 visits since launch last year and also celebrates a £25,000 video poker winner soon after it's first £20,000 winner on mobile roulette
- World of Warcraft is working on a full mobile solution for their WoW gameplayers and has set the ball rolling with an interim solution for keeping up to date with what your character is up to. I wonder how long it will take for the experience of WoW, Second Life et al to become fully mobile?
- Can the iphone become a gaming platform? More hype or is there some substance to this? Not sure...
- Buy a domain, reboot your server, add emails, pay your bill, get support and more - on the go - from the world's first iPhone enabled web hosting control panel. Simple, intuitive and 100% iPhone compliant, with more to come from MediaTemple. Is this innovation or fad?
Linked to complex pricing and saving the environment, I enjoyed this from gizmodo and not just because Justine is hAwt :)
ReplyDeletethanks for that Lloyd - what madness!! Waste of paper, waste of money, waste of energy, just plain wasteful!!
ReplyDelete