Mobile could be the greatest media ever created

According to one of the head honchos, Peter Chernin, COO at NewsCorp, during his speech at the recent CTIA. However, he figures we need to spend more time, effort and imagination on marketing mobile entertainment services, that we haven't worked out the emotional connection to attract and retain customers. Nor does he think we make the content easy enough to find. But he remains confident that this market is growing and is set to be huge.