I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona & beyond (Swedish Beers & Heroes of the Mobile Fringe). I write here about mobile tech and media, and some other stuff too.
I'm doing a free seminar on Tuesday 14th June at Internet World, Earls Court, London, for the IDM Academy on mobile marketing entitled: Navigating the mobile media maze. Do you know your MMS from your GPRS? No? Then come along and find out what’s new and what’s now in mobile marketing.
Today’s mobile media landscape – what does it look like?
How to incorporate mobile media into the marketing mix?
Who’s using it and how?
It's only a short session so I won't be able to reveal everything there is to know about mobile marketing, but I'll do my best to give you a short insight into it and how to apply it to your business.
And if you're wondering what IDM stands for, it's short for The Institute of Direct Marketing