- Today’s mobile media landscape – what does it look like?
- How to incorporate mobile media into the marketing mix?
- Who’s using it and how?
And if you're wondering what IDM stands for, it's short for The Institute of Direct Marketing
I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona and beyond (Swedish Beers and Heroes of Mobile). I write here about mobile technology and media and other things I'm interested in like theatre, art, crafts, business and life.
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